Manager, Data & Analytics (Advertising Technology)

WPP Media; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

WPP Media is seeking a Manager, Data & Analytics (Advertising Technology) to lead data products and reporting platforms, working with stakeholders and external partners to ensure performance, reliability and operational excellence.

You will combine deep technical data engineering with people leadership, build dashboards, advance attribution modelling, and drive automation across the data stack in a fast-paced APAC environment.

Qualifications

• Extremely numerate, with excellent Excel capabilities.
• Strong SQL, Python and VBA skills for data manipulation.
• Experience with data pipelines and cloud platforms.
• Ability to present technical insights to non-technical stakeholders.

Responsibilities

• Design accurate, stable, scalable and cost-efficient data products and reporting.
• Support attribution modelling, measurement and research capabilities.
• Use data to build monitoring, predictive analysis methodologies.
• Lead the rollout of data visualisation and BI tools.
• Develop and maintain dashboards for business insights and management.
• Build data models to respond to business requirements.
• Monitor data segments for accuracy and validity.
• Support sourcing of new data partners and data requirements.
• Optimise process management workflow for efficiencies.
• Manage pricing strategies to ensure validity and consistency.
• Onboard new technology providers and data requirements.
• Maintain expertise in advertising tech, data analytics and trends.
• Liaise with external suppliers to identify opportunities.
• Build valid business cases to justify investment.

Skills

SQL

Python

Excel

VBA

Data visualization

BigQuery

Azure

AWS

Databricks

dbt

Dataform

Tools

BigQuery

Azure

AWS

Databricks

dbt

Dataform

Job description

Manager, Data & Analytics (Advertising Technology)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The Data & Technology Manager will be expected to work with stakeholders in the business, as well as external suppliers and technology providers, responsible for the ongoing operation, optimisation, and continuous improvement of the platforms. You will play a critical role in ensuring platform performance, data reliability, and operational excellence - while driving a culture of proactive improvements and automation. You will be building quality experiences through deep technical expertise, data engineering skills, analytical problem-solving capability and solutioning.

The role combines strong technical depth with people leadership, platform optimisation, and cross-team influence.

Reporting & Analytics

• Designing accurate, compliant, stable, scalable, and cost-effective data products and reporting experiences.
• Support the capabilities for attribution modelling, measurement and research
• Use data and insights to build out monitoring, measurement capabilities and predictive analysis methodologies
• Lead the roll-out of data visualisation and business intelligence tools
• Develop and maintain dashboards for business insights and management
• Build data models to respond to business requirements

Data Operations

• Monitor and assess the available data segments for accuracy and validity
• Support the sourcing of new data partners to fulfil the requirements of the clients
• Optimise the process management workflow to drive operational efficiencies
• Manage pricing strategies to ensure a valid, consistent, and justifiable price
• Support in the on-boarding of new technology providers and the data requirements

General

• Maintain expertise in advertising technologies, tech platforms, data analytics and other relevant industry trends and emerging technologies
• Liaison with external technical suppliers to identify and explore new opportunities
• Build out valid business cases to justify investment

Experience

• Understanding of the regulatory landscape around the use of data
• Knowledge of database management and administration
• Technical understanding of how data is stored and transferred
• Understanding of marketing and advertising strategies and trading
• Proven ability to be agile and work under pressure, show initiative, meet deadlines and priorities, and achieve outcomes in a complex business process, system and technology environments
• Demonstrated experience developing executive-level presentations and communicating technical or data-driven insights to non-technical audiences

Skills

• Extremely numerate, with exceptional excel capabilities
• Strong foundation in VBA, SQL and Python
• Exposure to data pipelines like dbt or Dataform
• Some experience with cloud platforms, ideally BigQuery, Azure, AWS, Databricks
• Use of data manipulation and visualisation tool
• Use of statistical analysis programmes
• Detail orientated
• Strong presentation and data storytelling skills, with the ability to translate complex technical concepts and analytics into clear business recommendations.
• Experience presenting analytical findings, performance reviews, business cases, and strategic recommendations to senior stakeholders.
• Comfortable facilitating workshops, training sessions, and client presentations.

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Demographic Questions (APAC)

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.

What gender identity do you most closely identify with? Select...