Senior Manager, Media Planning

WPP Media; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

WPP Media is looking for a senior media professional to own key accounts end-to-end, craft innovative media strategies, and mentor junior teams. You will collaborate with senior leaders and external vendors to maximize ROI across campaigns.

The role requires a minimum of five years in agency media planning, strong quantitative skills, and excellent communication. You will drive cross-functional initiatives and maintain high client satisfaction in a fast-paced environment.

Qualifications

• Minimum 5 years of media planning experience in an agency environment (media or interactive advertising – end to end funnels).
• Hands-on experience in planning tools such as CMV, TV tools, GWI, SimilarWeb; knowledge in the consumer goods industry advantageous.
• Proven track record of developing and executing innovative media and digital strategies, with strong critical thinking and problem-solving skills.
• Demonstrated success in leading teams, managing multiple projects, thriving under pressure in a fast-paced environment while meeting tight deadlines.
• Excellent relationship-building skills with talent for maintaining positive client partnerships and strong negotiation abilities.
• Strong quantitative proficiency, with technical expertise in media systems, reporting resources, and MS Office.
• Exceptional written, verbal, and presentation skills, backed by meticulous attention to detail and high standards.

Responsibilities

• End-to-End Account Ownership: Manage day-to-day needs of key accounts and lead full-cycle campaigns from briefing to reporting.
• Media Strategy & Execution: Drive smart, innovative media plans and oversee negotiations to maximize ROI.
• Team Leadership & Mentorship: Supervise, train, and mentor junior team members to foster growth.
• Cross-Functional Collaboration: Partner with senior leaders to shape high-level media strategies and collaborate with internal departments.
• Relationship Management: Build and maintain strong partnerships with external media vendors and internal resources.
• Workflow & Operations: Manage status reports, strict deadlines, and alignment meetings.

Skills

Media planning

Team leadership

Relationship building

Communication skills

Problem solving

Quantitative analysis

Tools

CMV

TV tools

GWI

SimilarWeb

MS Office

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Responsibilities of the role:

• End-to-End Account Ownership: Manage the day-to-day needs of key accounts and lead full-cycle campaigns—seamlessly transitioning from initial briefing and strategic planning to buying, execution, and insightful reporting.
• Media Strategy & Execution: Drive smart, innovative media plans and oversee negotiations to maximize the impact and ROI of every budget.
• Team Leadership & Mentorship: Actively supervise, train, and mentor junior team members, fostering a positive culture, high work standards, and strong professional growth.
• Cross-Functional Collaboration: Partner with senior leaders to shape high-level media strategies, and collaborate with internal departments to bring fresh, business-building ideas to the table.
• Relationship Management: Build and maintain strong partnerships with external media vendors and internal resources to strengthen campaign execution.
• Workflow & Operations: Keep projects moving smoothly by managing status reports, meeting strict deadlines, and leading alignment meetings to keep all teams on the same page.

Requirements

• Minimum 5 years of media planning experience within an agency environment (media or interactive advertising - end to end funnels).
• Hands on experience in planning tools but not limited to CMV, TV tools, GWI, Similar Web with knowledge in the consumer goods industry would be advantageous.
• A proven track record of developing and executing innovative media and digital strategies, coupled with strong critical thinking and problem-solving skills.
• Demonstrated success in leading teams, managing multiple projects, and thriving under pressure in a fast-paced environment while meeting tight deadlines.
• Excellent relationship-building skills with a talent for maintaining positive client partnerships and strong negotiation abilities.
• Strong quantitative proficiency, paired with technical expertise in media systems, reporting resources, and MS Office
• Exceptional written, verbal, and presentation skills, backed by meticulous attention to detail and a commitment to high standards.