Manager, Marketing (Brand Quantum - Health Supplement)

Caring Pharmacy Retail Management Sdn Bhd; Taiping; Hybrid; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Health Insurance

Awards Programme

Bonus

Study Leave

Job summary

CARiNG Pharmacy is seeking a Manager, Marketing (Brand Quantum - Health Supplement) to develop annual brand plans and drive growth across health supplements. You will define positioning, audiences and product propositions, and lead campaigns across digital and retail channels.

The role partners with the Head of Marketing to deliver revenue targets, manage budgets, and ensure brand performance. WFH with Taiping office visits; travel to Selangor once weekly may be required.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related discipline.
• Typically five or more years of experience in brand, product, or marketing management.
• Experience in health supplements, consumer healthcare, FMCG, or regulated products preferred.
• Strong understanding of digital marketing, e-commerce, and trade marketing.
• Experience with Power BI, Excel, SAP, or similar reporting tools.

Responsibilities

• Develop and execute annual brand strategies and marketing plans aligned with company objectives.
• Define brand positioning, audiences, and product propositions for health supplements.
• Lead integrated campaigns across digital, social, e-commerce, retail and offline channels.
• Manage media plans, agencies, and promotional toolkits within budget.
• Own budget planning, tracking, and reporting; monitor KPIs and ROIs.
• Lead product launches, packaging improvements, and cross-functional collaboration.
• Coordinate trade marketing activities and channel promotions with sales.
• Maintain Power BI dashboards and use SAP for budget reporting.

Skills

Brand management

Marketing strategy

Digital marketing

Campaign management

Stakeholder management

Education

Bachelor’s degree in Marketing, Business Admin, or related

Tools

Power BI

Excel

SAP

Job description

Manager, Marketing (Brand Quantum - Health Supplement)

Develop and execute annual brand strategies and marketing plans aligned with company objectives and consumer needs.

Define brand positioning, target audiences, and product propositions across the health supplement portfolio.

Translate consumer insights, market trends, and competitor analysis into opportunities for brand and category growth.

Partner with the Head of Marketing to deliver revenue, profitability, and brand performance targets.

Integrated Marketing and Consumer Engagement

Lead integrated campaigns across digital, social media, e-commerce, retail, and relevant offline channels.

Manage media plans, creative development, agencies, and external partners to deliver effective campaigns within budget.

Develop consumer education content that clearly communicates product benefits using substantiated information and approved claims.

Implement initiatives to increase awareness, trial, repeat purchase, and customer loyalty.

Product Launches and Innovation

Lead marketing planning and execution for new product launches, product upgrades, and packaging enhancements.

Prepare product decks, sales presentations, launch materials, and promotional toolkits.

Collaborate with product development, regulatory, sales, supply chain, and operations teams to ensure launch readiness.

Identify portfolio expansion and product improvement opportunities that support consumer demand and margin growth.

Coordinate review and approval of packaging, promotional materials, and product communications with relevant internal stakeholders.

Trade Marketing and Channel Execution

Develop channel-specific promotions and activation plans in collaboration with sales and trade partners.

Advise on point-of-sale materials (POSM), merchandising formats, and in-store displays to improve visibility and conversion.

Support consistent brand execution across pharmacies, health retailers, distributors, and online channels, as applicable.

Coordinate with supply chain and operations teams to align product availability with campaign and promotional demand.

Ensure monthly trade spend updates are accurately recorded in the designated system.

Budget Management and Performance Reporting

Own marketing budget planning, allocation, tracking, and expenditure control for the assigned portfolio.

Monitor sales, net revenue, profitability, campaign effectiveness, and brand performance against agreed KPIs.

Evaluate promotional performance and marketing return on investment, recommending corrective actions where needed.

Maintain accurate Power BI dashboards and management reports to support business decisions.

Use SAP or relevant business systems to support budget tracking, reporting, and internal processes.

Marketing Data and Automation

Support AI and automation initiatives that improve marketing reporting, data accuracy, and operational efficiency.

Work with internal teams to streamline recurring reporting and campaign analysis.

Translate marketing and sales data into actionable recommendations for brand and channel performance.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related discipline.

Typically five or more years of experience in brand, product, or marketing management, with demonstrated ownership of campaigns, budgets, and product launches.

Experience in health supplements, consumer healthcare, FMCG, or another regulated consumer product category is preferred.

Strong understanding of digital marketing, e-commerce, consumer insights, and trade marketing.

Experience with Power BI, Excel, SAP, or comparable reporting and business systems.

Strong commercial judgment, project management, communication, and stakeholder management skills.

Ability to interpret data, manage multiple priorities, and coordinate cross-functional teams.

Familiarity with the review and approval of health supplement claims, packaging, and advertising materials is an advantage.

Work from home (WFH), with attendance at the Taiping office or headquarters in Bukit Raja Selangor when required.

Available to travel once a week to Selangor as and when is required.

Health & Beauty Retail 1,001-5,000 employees

CARiNG Pharmacy was established in 1994 by 5 pharmacists, who were course-mates in the School of Pharmacy, Universiti Sains Malaysia (USM).

The first CARiNG Outlet opened in Taman Muda, Cheras. At that time, the awareness of community pharmacy services was still low. The founders took these important steps to instill the value of pharmacists in the healthcare profession by:

Providing 12 hours a day, 7 days a week full time pharmacist service.

Providing easily accessible pharmacist counseling service, free blood pressure checks and other health checks at a minimum fee.

Designing the store with a modern, open concept to maximise interaction with customers and merchandise. With this successful concept, CARiNG Pharmacy is growing fast within the Peninsular Malaysia.

CARiNG Pharmacy was established in 1994 by 5 pharmacists, who were course-mates in the School of Pharmacy, Universiti Sains Malaysia (USM).

The first CARiNG Outlet opened in Taman Muda, Cheras. At that time, the awareness of community pharmacy services was still low. The founders took these important steps to instill the value of pharmacists in the healthcare profession by:

Providing 12 hours a day, 7 days a week full time pharmacist service.

Providing easily accessible pharmacist counseling service, free blood pressure checks and other health checks at a minimum fee.

Designing the store with a modern, open concept to maximise interaction with customers and merchandise. With this successful concept, CARiNG Pharmacy is growing fast within the Peninsular Malaysia.

• Health Insurance
• Awards Programme
• Bonus
• Study L