Manager, Financial Literacy Content Management

EPF Malaysia; Petaling Jaya; On-site; MYR 180,000 - 300,000; Full time

Job summary

EPF Malaysia seeks a senior professional to lead planning, development and governance of financial literacy content, reporting to the Head of Product Strategy & Design. You will drive end-to-end content strategy, ensure quality and compliance, and coordinate across teams to support member education and engagement.

The role requires 10–13 years in financial literacy content governance, with strong ability to translate research into impactful content and to manage cross-functional delivery in a

Qualifications

• Malaysian citizen.
• Fluent in Bahasa Melayu (oral) at SPM level or equivalent.
• Bachelor's or Master's degree with honours in Economics/Finance/Business/Education/Psychology/Public Policy.
• Professional CFP or equivalent certification.
• 10–13 years in financial literacy research or content governance/management.
• Strong end-to-end financial literacy content management experience.

Responsibilities

• Lead end-to-end FL content planning, development, and governance.
• Oversee Financial Education content roadmap and cross-functional delivery.
• Conduct industry benchmarking and translate insights into strategic recommendations.
• Support FL Strategy initiatives by shaping content inputs and rollout readiness.

Skills

Content governance

Stakeholder management

Research and analysis

Strategic storytelling

Education

Bachelor's or Master's degree

CFP or equivalent certification

Job description

JOB SUMMARY

This role reports to the Head, Product Strategy & Design Section and leads the planning, development, and governance of financial literacy content, ensuring quality, compliance, and effective content delivery to support member education and engagement.

JOB RESPONSIBILITIES

1) Financial Literacy (FL) Content Planning & Development

• Lead end-to-end development of FL content priorities and narratives by translating member insights, data, and research into clear content direction and requirements.
• Own content quality and governance by setting standards, reviewing/approving key materials, and ensuring accuracy, consistency, and compliance with EPF guidelines.
• Drive decision-making on content design and messaging trade-offs (tone, complexity, channel fit) to maximise comprehension, engagement, and intended behavioural outcomes.

2) Financial Education Content Planning & Management

• Lead the Financial Education content roadmap mapped against target segment, channel, and format, which prioritises EPF FL initiatives and agreed outcomes.
• Steer cross-functional execution by convening stakeholders, defining scope and deliverables, and securing endorsement/approvals for proposals and content plans.
• Monitor performance and drive continuous improvement by tracking delivery quality and impact signals, resolving issues, and institutionalising learnings into the next content cycle.

3) Industry Research, Benchmarking & Reporting

• Lead benchmarking and industry research to identify leading practices, emerging content formats, and strategic opportunities to elevate EPF's financial literacy delivery.
• Translate insights into executive-ready recommendations, decision options, and implications for content strategy, resource needs, and delivery approach.
• Own reporting outputs by producing clear reports for endorsement/approval, maintaining evidence and artifacts, and ensuring traceability of key decisions and outcomes.

4) Support Financial Literacy Strategy & Initiatives Unit

• Lead the content workstream that supports the FL strategic initiatives by shaping content-related inputs to frameworks, playbooks, and implementation deliverables.
• Drive stakeholder alignment for FL-related content by setting communication narratives, coordinating inputs across teams, and ensuring readiness for rollout.
• Serve as EPF' SME for FL Content Management by defining and enforcing content standards, templates, and review mechanisms across channels.

JOB REQUIREMENTS

• Malaysian citizen
• Pass in Bahasa Melayu, including the oral test, at Sijil Pelajaran Malaysia (SPM) level or an equivalent qualification recognised by the Government.
• Posses a Bachelor's Degree/Master's Degree with honours in a related field (e.g., Economics, Finance, Business, Education, Psychology/Behavioural Science, Public Policy) from recognised universities or equivalent qualifications recognised by the Government.
• Posses professional certification in financial planning e.g. Certified Financial Planner (CFP) or equivalent.
• At least 10 -13 years of relevant experience in relevant financial institutions on the areas of financial literacy research or financial literacy content governance/management.
• Strong end-to-end financial literacy content management experience, including translating strategy into clear narratives, themes, and channel-ready materials.
• Ability to turn research reports, strategy papers, member insights, behavioural data, and financial information into effective content strategy that improves understanding, supports action, and remains accurate and compliant.
• Experience managing cross-divisional delivery and content governance, with the ability to coordinate stakeholders, uphold quality standards, and reduce reputational or compliance risk.

JOB STATUS

Permanent.

All applications are strictly CONFIDENTIAL and only shortlisted candidates will be called in for interview. Applications are deemed UNSUCCESSFUL if there is no feedback from the EPF 2 MONTHS after the closingdate of advertisement.