Manager, CRM & Audience

adidas; Kuala Lumpur; Hybride; MYR 180 000 - 240 000; Plein temps

Résumé du poste

adidas in Kuala Lumpur is seeking an experienced CRM Campaign Operations professional to drive and own CRM planning for eCommerce across SEA markets. The role supports campaigns across email, push, in-app messaging, and audience engagement, coordinating with Membership and Consumer Engagement teams.

The ideal candidate has 7+ years in eCommerce/CRM, strong budgeting and analytics skills, and fluent English.

Qualifications

• 7+ years of professional experience in eCommerce/CRM/Email Marketing or related campaign management.
• Strong budget management experience and ability to deliver ROI.
• Operational digital marketing profile with ability to develop detailed activity plans.
• Good analytical skills and understanding of eCommerce consumer journeys.
• Fluent in English; SEA languages are a plus.

Responsabilités

• Operationalize the CRM calendar and execute campaigns across channels (EDM, PN, IAM).
• Manage audience cohorts and analytics requests for campaigns.
• Maintain E2E JIRA project boards and coordinate with cross‑functional teams.
• Collaborate with brand teams to align content plans for CRM channels.

Connaissances

CRM planning

Email marketing

Analytics

English proficiency

Formation

Bachelor's degree in Marketing/Business

Outils

JIRA

Description du poste

Purpose & Overall Relevance for the Organization:

Drives and owns CRM planning & operation under the DCX function. Supports any relevant topic required for successful CRM campaign launch. Operationalize ONE eCom Calendar connected to all CRM products: Email Newsletters, Push Notification, In-app Messaging; work with Membership & Consumer Engagement on various programs and offers to support comms for brand/product launches & general audience engagement on these channels. The scope of countries is Thailand, Indonesia, Philippines, Singapore, Malaysia, Vietnam.

Key Responsibilities: Support operational pipeline of Own eCommerce CRM – all operational support including Consumer Engagement, Membership Programs

OE E2E CRM Campaign Calendar & Execution – EDM, PN, IAM, (40%)

• Operationalize the CRM calendar based on plan and inputs aggregated by the Campaign Manager.
• Plan, set-up, launch select CRM campaigns and provide category coverage as designated by the Campaign Manager. Coverage will include membership activation and relevant CE programs.
• Collect and vet all assets & copies, including translations and other relevant materials required in a campaign set up via cross-coordination required among Global, EM, SEA, country teams wherever necessary.
• Support securing audience genes and cohorts for each campaigns including analytics request on specific EUCI data.
• Validate mock-ups to be as per brief. Perform needed pre- and post-launch across Digital Operations teams.

Systems & Admin Operation – JIRA (20%)

• Manage E2E JIRA Project Board and SLAs: JIRA APAC-OPS—Campaign Ops; JIRA EMDAS-Consumer Engagament Analytics; adidas admin ACS
• Co-create and work closely with consumer engagement teams on initiatives that and execute on owned platforms and channels
• Work with CE team in reviewing performance of cohorts and genes; constantly enhancing audience base mapped to campaigns and categories
• Collaborate with brand teams to build and execute relevant content plans & formats to maximize CRM channel revenue. This includes but not limited to reactive tactics to capture trends and consumer moments.

CRM Budget Management (10%)

• Track & manage the budget. Ensure the budget is spent with maximum effectiveness (ROI) and also within thresholds (OOH impact)
• Monthly monitoring of costs and ensure proper accounting/recharging to respective cost centres.
• Marketing Working Budget tracking and review with key stakeholders.
• Perform administrative work for relevant suppliers/agencies

Key Relationships:

Internal

• SEA Brand team (Country/DA/BA/MA)
• SEA eCom Buying
• EM Digital Ops
• EM CRM
• EM CX
• EM Analytics

External

• eCommerce service providers

Knowledge, Skills, Experience and Abilities :

• Deep understanding of online consumer behavior and shopping experience.
• Proven experience of planning campaigns and execution on digital products frontend with hands-on involvement on execution.
• Exposure on UI/UX-related functions, loyalty marketing, social, digital marketing would be highly appreciated

Requisite Education and Experience / Minimum Qualifications:

• Minimum 7 years of professional experience and at least 3 years in managing eCommerce/Social/CRM/Email Marketing or any relevant campaign management in a brand, e-marketplace, or advertising agency/digital enabler environment
• Substantial and proven experience in marketing budget management.
• Strong Operational Digital Marketing profile capable of building detailed activity plans.
• Good analytical skills, understanding eCommerce landscape, building consumer journey and audience engagement
• Great attention to detail
• Fluent in English. Any local SEA language will be a plus
• Ability to challenge status quo and drive continuous improvement.
• Exposure in managing multiple markets will be a plus

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.