Country Manager, Malaysia

adidas; Kuala Lumpur; Hybrid; MYR 600,000 - 1,000,000; Full time

Job summary

adidas Malaysia is seeking a senior leader to drive profitable growth and strengthen brand presence across key categories in Malaysia. This role will shape strategy, lead a cross-functional team, and ensure alignment with global and regional objectives.

Key responsibilities include building a robust growth roadmap, managing full P/L, and collaborating with franchise partners and key accounts to implement operating strategies while upholding adidas’ culture and compliance standards.

Qualifications

• South East Asia cluster knowledge and on-ground working experience preferred.
• Minimum 15+ years of overall experience in the consumer/retail sector.
• Strong leadership, business acumen and the ability to drive growth.

Responsibilities

• Develop a powerful vision and road map for adidas Malaysia.
• Define and develop growth strategy for the business jointly with the country management team with a view to growth and profitability (Full P/L responsibility).
• Translate the strategy into clear objectives and plans, with milestones and clear target setting.
• Develop and drive a performance-oriented culture to deliver against plans, through clarity and accountability across functions such as wholesale, retail, marketing, ecommerce in line with market and global strategy.
• Work closely with the Senior Leadership team in SEA/EM to drive alignment in direction and agendas.

Skills

Leadership

P/L ownership

Strategic planning

Cross-functional leadership

Business acumen

Job description

Purpose & Overall Relevance for the Organization:

To ensure profitable and sustainable market share growth and positive development of brand image in key categories supported by a responsive, reliable andcost-efficientorganizational backbone.The role will be responsible for the development of the business and execution of its strategies to drive the next phase of growth. With a focus on financial and operational goals, he/she will be responsible to provide strategic direction and lead initiatives to drive both top and bottom-line growth while managing the existing operations and assets of the organization.

Key Responsibilities:

• Develop a powerful vision and road map foradidasMalaysia
• Define and develop growth strategy for the business jointly with thecountrymanagement team with an aim of meeting the target objective to achieve growth andprofitability(Full P/L responsibility)
• Translate the strategy into clear objectives and plans, withmilestones and clear target setting
• Develop and drive a performance orientated culture to deliver against plans, through clarity and accountability across functions such aswholesale, retail, marketing,ecommercein line with the requirements of the market and the global organization strategy.
• Work closely with the Senior Leadership teamin SEA / EMto drive alignment in direction and agendas
• RepresentMalaysiainternallyand externally on senior managementforums
• Understand market trends, consumer needs and competitive landscape to drive initiatives on Market or Global level to meet these challenges
• Partnerclosely with the franchise partners, distributors and key accounts to effectively implement the brand's operating strategies in the market
• Act as a role model in compliance with the relevant laws and regulations as well as theadidas Fair Play Code of Conduct and other internal policies
• Set personal objectives, targets, guidelines and assess all reports to drive the business forward and report to all superiorsas needed
• Manage all reports as an integrated team by setting team objectives, targets and guidelines
• Lead and motivate large multi-functionalteams that is a match with the company's culture and values.

KPIs:

• Full P&L responsibility,NetSales,OM%and other brand business related KPI’s
• Market share (defined as above market growth in Area)
• Brand Equity Analysis
• Implementation support for global and regional initiatives

Knowledge, Skills and Abilities:

• Top and Bottom line budget accountability

Requisite Education and Experience / Minimum Qualifications:

• Individuals withSouth EastAsiacluster knowledge andon ground -workingexperience in South East Asia regionwill bepreferred
• 15+ years of overall experience in the consumer/retail sector
• Individuals withsoundtrackrecord of having managed operations in growth-oriented business
• Possess outstanding leadership skills, be a strong team player and role model the brand's cultural values
• Strong business and commercial acumen
• Ideally have a strong passion for sports

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.