Mall Advertising & Promotions Lead (Events & Partnerships)

IOI Mall Kulai; Kulai; On-site; MYR 39,000 - 73,000; Full time

Job summary

IOI Mall Kulai is seeking a Marketing Promotions professional to develop and execute advertising strategies, coordinate with agencies for production, and ensure branding consistency across campaigns.

The role involves identifying promotional opportunities, driving mall footfall, and managing A&P income from promotion spaces and panels. Candidates should have 2+ years in advertising or event management and strong communication in English and Bahasa.

Qualifications

• Degree/diploma in mass communications, marketing or related discipline.
• Minimum 2 years in advertising, promotions, or event management.

Responsibilities

• Develop and execute effective advertising strategies.
• Work with advertising agencies for production of marketing and advertising materials.
• Ensure advertising standards align with mall branding and corporate identity.
• Identify and plan advertising and promotion projects to increase footfall to the mall.
• Achieve monthly A&P income from promotion spaces and advertising panels.
• Seek partnerships for advertising and promotional campaigns.
• Prepare monthly A&P income and expense reports.
• Monitor and compile press coverage of the mall and competitors.
• Maintain inventory of promotional materials.
• Coordinate with VMD on publicity requirements.
• Coordinate with customer service on event requirements and coordinations.

Skills

Advertising

Promotions

Event management

Communication

Education

Degree in Mass Communications / Marketing

Job description

IOI Mall Kulai is seeking a Marketing Promotions professional to develop and execute advertising strategies, coordinate with agencies for production, and ensure branding consistency across campaigns.

The role involves identifying promotional opportunities, driving mall footfall, and managing A&P income from promotion spaces and panels. Candidates should have 2+ years in advertising or event management and strong communication in English and Bahasa.