Live Host

CLEF Skincare; Kuala Lumpur; On-site; MYR 33,000 - 57,000; Full time

Job summary

CLEF Skincare is seeking a dynamic Live Streaming Host to engage viewers on TikTok, Shopee and other platforms. You will demonstrate skincare products, explain features and promotions, and interact with audiences in real time to boost engagement and sales.

Ideal candidates have on-camera charisma, strong communication skills and an interest in beauty/lifestyle. Flexible hours and collaboration with E‑Commerce and Creative teams are part of the role.

Qualifications

• Proven ability to host livestreams with clear communication.
• Strong presentation and on-camera delivery skills.
• Energetic and engaging personality for live audiences.
• Customer-focused mindset with persuasive selling abilities.
• Interest in beauty, skincare, fashion or lifestyle products.

Responsibilities

• Host livestream sessions on TikTok, Shopee and other platforms.
• Introduce and demonstrate products clearly and confidently.
• Communicate features, benefits, promotions and campaigns.
• Interact with viewers in real time, answer questions and encourage engagement.
• Create an energetic livestream environment to attract and retain viewers.
• Drive awareness, engagement and sales through effective product presentation.
• Encourage purchases and participation in livestream campaigns.
• Coordinate content with E‑Commerce, Marketing and Creative teams.
• Stay updated on product knowledge and campaigns.
• Prepare livestream props, products and setup.
• Monitor performance and provide feedback on content and audience behavior.
• Participate in promotional campaigns and events.

Skills

Communication skills

Presentation skills

Energetic personality

Customer-focused

Tools

TikTok Shop experience

Shopee Live experience

Job description

Host and conduct engaging livestream sessions on TikTok, Shopee and other relevant platforms.

Introduce and demonstrate products in a clear, confident and engaging manner.

Communicate product features, benefits, promotions, bundles and ongoing campaigns.

Interact with viewers in real time by answering questions, responding to comments and encouraging engagement.

Create an energetic and entertaining livestream environment to attract and retain viewers.

Drive product awareness, engagement and sales through effective product presentation and selling techniques.

Encourage viewers to add to cart, purchase products and participate in livestream campaigns.

Work closely with the E-Commerce, Marketing and Creative teams to prepare livestream content, scripts and product talking points.

Stay updated on product knowledge, promotions, campaign mechanics and competitor activities.

Assist in preparing livestream props, products and setup before each session.

Monitor livestream performance and provide feedback on content, audience behaviour and product performance.

Participate in promotional campaigns, special events and other content creation activities when required.

Maintain a professional and positive brand image throughout all livestreams.

Perform other duties and projects assigned by the management from time to time.

Requirements

Previous experience as a Live Host, Livestreamer, Content Creator, Sales Presenter or similar role is preferred.

Strong communication and presentation skills.

Confident, energetic and comfortable speaking in front of a camera.

Outgoing personality with the ability to engage and build rapport with viewers.

Good selling and persuasion skills with a customer-focused mindset.

Interested in beauty, skincare, personal care, fashion or lifestyle products.

Able to think quickly and respond naturally to viewers during live sessions.

Comfortable working flexible hours, including evenings, weekends and public holidays when required.

Able to work independently as well as collaboratively with the team.

Mandarin-speaking candidates are an added advantage.

Experience with TikTok Shop, Shopee Live or other livestream/e-commerce platforms will be an advantage.

What We’re Looking For

• Confident & expressive – Not afraid to be on camera and speak their mind.


• Energetic & engaging – Can keep viewers entertained and interested throughout the session.


• A good communicator – Able to explain products naturally and connect with different audiences.


• Sales-driven – Understands how to turn engagement into actual purchases.


• Creative & adaptable – Can come up with fresh ways to present products and engage viewers.


• Team-oriented – Works well with the E-Commerce, Marketing and Creative teams.


• Results-oriented – Motivated by livestream performance, engagement and sales targets.

Why Join Us?

• Be part of a growing Malaysian beauty and lifestyle group.


• Opportunity to build your personal hosting and content creation skills.


• Gain hands‑on experience in livestreaming, e‑commerce and digital marketing.


• Work closely with a young and creative team.


• Opportunities to participate in campaigns, product launches and special events.


• Room to grow within The Clef Group as the business continues to expand.

What can I earn as a Live Streaming Host