Live Host

Platinum Lifestyle Corporation Sdn Bhd; Butterworth; On-site; MYR 45,000 - 84,000; Full time

Job summary

Platinum Lifestyle Corporation Sdn Bhd in Penang invites an energetic livestream host to drive online engagement and showroom foot traffic for our car dealership. You will host live sessions on TikTok, Facebook and Instagram to showcase new and pre-owned vehicles, explain promotions, and convert viewers into showroom leads.

Key duties include vehicle walkarounds, explaining on-the-road pricing and instalments, answering questions on specs and trade-ins, coordinating with the sales team for test

Qualifications

• Prior experience in live e-commerce selling or automotive sales presentation.
• Ability to host energetic livestreams and engage viewers.
• Comfort with on-site showroom work during peak weekends.

Responsibilities

• Host energetic livestreams showcasing vehicles and promotions.
• Conduct vehicle walkarounds highlighting design, space, and safety features.
• Explain pricing, monthly instalments, rebates and answer car specs questions.
• Coordinate with the sales team for qualified leads and test-drive appointments.
• Create short promotional clips for social feeds and roadshows.
• Attend roadshows and events to produce content and engage audiences.

Tools

TikTok

Facebook

Instagram

Job description

You will drive online engagement and offline foot traffic for our car dealership. Your primary duty is to host energetic live-streaming sessions on platforms like TikTok, Facebook, and Instagram to showcase new and pre-owned vehicle inventories, explain ongoing promotions, and convert online viewers into physical showroom leads.

Key responsibilities

Conduct detailed vehicle walkarounds, highlighting exterior design, interior comfort, boot space, and safety features.

Explain on-the-road pricing, monthly installment estimates, downpayment structures, and current manufacturer or dealership rebates.

Interact directly with live chat participants, answering inquiries about car specs, color availability, and trade-in valuations.

Coordinate seamlessly with the sales team to hand over qualified leads and secure test-drive appointments at the showroom.

Produce secondary short-form promotional clips and vehicle teaser videos for social media feeds between live broadcasts.

Visit roadshows and marketing events when required to conduct livestreams or create event content.

Support on-ground marketing activities to increase event awareness and audience engagement.

Collaborate with the marketing team to maximize online exposure during roadshows and showroom events.

Attend HQ training sessions, product briefings, and marketing workshops when required.

Participate in HQ-initiated livestream campaigns, competitions, assessments, or content initiatives.

Continuously improve product knowledge, presentation skills, and livestream techniques through training and self-development.

Ensure all livestream activities comply with HQ brand guidelines, communication standards, and campaign requirements.

Represent the Proton and Proton e.MAS brands professionally across all livestreams and digital content.

About you

Confident, engaging, and articulate on-camera presence with the ability to improvise and maintain high energy.

Fluent in Bahasa Malaysia and English; proficiency in Mandarin or other local dialects is a major advantage for diverse customer segments.

Basic understanding of automotive specifications, car ownership financing, and the Malaysian car market.

Prior experience in live e-commerce selling, customer service, or automotive sales presentation.

Flexibility to work on-site at the dealership showroom during peak weekend broadcast hours or special launch events.