Live Commerce Specialist

Starview Tech Sdn.Bhd.; Johor Bahru; On-site; MYR 60,000 - 90,000; Full time

Job summary

Jora Malaysia is seeking a hands-on livestream operations manager to run daily livestream operations, schedule broadcasts, and coordinate category store workflows. You will drive growth by optimizing viewership, engagement, and conversions across single-category livestream rooms.

You will collaborate with product selection, supply chain, customer service, and after-sales teams to improve listings, livestream conversion, and post-sale service, while studying Malaysian consumer culture to incubate

Qualifications

• 1+ years of experience in live commerce, content commerce, or host operations.
• Experience independently managing livestream rooms or live commerce projects.
• Hands-on experience building livestream operations from 0 to 1, increasing livestream duration and GMV.

Responsibilities

• Manage daily live commerce operations, including livestream scheduling, broadcasting rhythm, live content, moderation, campaign rhythm, and review mechanisms.
• Drive single-category livestream rooms to achieve stable daily livestreaming of 6 hours or more, while improving viewership, engagement, conversion, AOV, and repeat purchases.
• Build host management systems, including host recruitment, training, scheduling, sales scripts, performance evaluation, and growth feedback.
• Work with product selection, supply chain, customer service, and after-sales teams to improve store operations from product listing and livestream conversion to post-sale service.
• Monitor live and store data, including GMV, viewers, engagement rate, conversion rate, AOV, returns, exchanges, and customer feedback, and use data to drive improvements.
• Study Malaysian consumer culture, shopping behavior, and content preferences to support incubation of new livestream rooms, product categories, and content formats.

Skills

Livestream operations

Host management

Data analysis

Cross-functional collaboration

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

You will manage daily livestream operations, host training, category store workflows, and cross-functional collaboration, driving stable growth for single-category livestream rooms and supporting future category expansion.

Role Purpose

You will manage daily livestream operations, host training, category store workflows, and cross-functional collaboration, driving stable growth for single-category livestream rooms and supporting future category expansion.

Key Responsibilities

• Manage daily live commerce operations, including livestream scheduling, broadcasting rhythm, live content, moderation, campaign rhythm, and review mechanisms.
• Drive single-category livestream rooms to achieve stable daily livestreaming of 6 hours or more, while continuously improving viewership, engagement, conversion, average order value, and repeat purchase performance.
• Build host management systems, including host recruitment, training, scheduling, sales scripts, performance evaluation, and growth feedback.
• Work with product selection, supply chain, customer service, and after-sales teams to improve store operations from product listing and livestream conversion to post-sale service.
• Monitor live and store data, including GMV, viewers, engagement rate, conversion rate, average order value, returns, exchanges, and customer feedback, and use data to drive operational improvements.
• Study Malaysian consumer culture, shopping behavior, and content preferences to support the incubation of new livestream rooms, product categories, and content formats.

Requirements

• 1+ years of experience in live commerce, content commerce, TikTok Shop / Shopee Live / Lazada Live, store operations, category operations, or host operations.
• Experience independently managing livestream rooms or live commerce projects, with familiarity in livestream scheduling, moderation, host management, conversion optimization, and data review.
• Hands-on experience building livestream operations from 0 to 1, increasing livestream duration, improving host performance, or growing GMV / conversion efficiency.
• Familiarity with TikTok Shop, Shopee, Lazada, or similar platform backends, campaign rhythms, content traffic logic, and platform rules.
• Strong capability in host training, livestream SOP building, data analysis, and cross-functional collaboration, with the ability to align supply chain, customer service, after-sales, and content teams toward business goals.
• Understanding of Malaysian local culture and consumer behavior; experience with Malay consumer groups, Muslim consumer categories, fashion accessories, beauty and personal care, or female consumer categories is preferred.
• Strong working communication skills in English; Chinese, Malay, or other local language capability will be helpful for user service and team collaboration.
• High integrity, results orientation, strong execution, and ability to adapt to the fast pace and target pressure of live commerce.