Lead Game UI Artist: Visual Identity Architect

Electronic Arts; Kuala Lumpur; Hybrid; MYR 90,000 - 170,000; Full time

Job summary

Electronic Arts is seeking an exceptional Game UI Designer to redefine and elevate the visual identity of our title. You will audit the current in-game UI, reimagine its look and feel, and establish a bold, modern visual language that meets the highest global standards of contemporary gaming.

Working closely with the Head of Design, Game designers and Product Designers, you will transform functional interfaces into stylish, immersive experiences that captivate players worldwide.

Qualifications

• 6+ years shaping the visual UI identity of successful commercial games.
• A standout portfolio demonstrating extraordinary visual taste, master-level composition, modern typography, iconography, color mastery, and motion design in games.
• Proven track record of conceptualizing, pitching, and executing a distinct visual style from scratch or leading a major visual overhaul for an existing game.
• Deep finger on the pulse of global gaming aesthetic trends: you know what makes top global titles look premium, modern, and engaging.
• Mastery of modern design and motion tools (such as Figma, Adobe Creative Cloud, After Effects), with familiarity in real-time engine rendering pipelines (Unreal or Unity).
• Passionate gamer and visual critic: you have a discerning eye for what separates good UI from truly world-class game aesthetics, and you are excited to push boundaries in the AI and UGC sandbox space.
• Step into a creative playground and be the founding visual UI designer to build the future of UGC gaming.

Responsibilities

• Aesthetic Overhaul and Vision: Ruthlessly audit the current in-game interface and define a comprehensive visual makeover strategy.
• Establish the Visual Language: Craft the master visual style guide from scratch, including color theory, thematic typography, custom iconography suites, graphic treatments, and HUD art direction.
• Define Motion and "Juice": Set the standard for how the game feels in motion. Design high-impact screen transitions, tactile button feedback, celebration sequences, and micro-interactions that make every interaction delightful and rewarding.
• High-Fidelity Visual Targets: Build breathtaking concept art, vertical-slice mockups, and interactive visual prototypes that inspire the entire studio and set an undeniable benchmark for quality.
• Harmonize 2D and 3D Worlds: Ensure the UI aesthetic integrates seamlessly with 3D game environments, lighting, and character art, blurring the line between UI and gameplay.
• Cross-Discipline Influence: Act as the aesthetic authority for UI across the studio, partnering directly with Technical UI Artists and Engineers to ensure your visual vision is realized in-engine with pixel-perfect fidelity.

Skills

UI Design

Visual Identity

Motion Design

Typography

Iconography

Color Theory

Portfolio

Figma

After Effects

Unreal Engine

Unity

Real-time Rendering

Tools

Unreal Engine

Unity

After Effects

Adobe Creative Cloud

Job description

Electronic Arts is seeking an exceptional Game UI Designer to redefine and elevate the visual identity of our title. You will audit the current in-game UI, reimagine its look and feel, and establish a bold, modern visual language that meets the highest global standards of contemporary gaming.

Working closely with the Head of Design, Game designers and Product Designers, you will transform functional interfaces into stylish, immersive experiences that captivate players worldwide.