Lead Development Representative

Jobtailor; Kuala Lumpur; On-site; MYR 78,000 - 123,000; Full time

Job summary

Jobtailor is seeking a proactive Lead Development professional in Kuala Lumpur. You will assess inbound leads, perform discovery, and collaborate with sales to hand off qualified prospects. You will research target accounts, craft persona-based outreach, and maintain meticulous CRM records to drive meetings.

The role emphasizes strong communication in English and Mandarin, with a focus on SaaS/B2B sales environments and proficiency in CRM and sales engagement tools.

Qualifications

• Minimum 3 years in Lead Development, Sales Development, or Business Development.
• Experience in SaaS or B2B sales environments.
• Proven success in inbound qualification and outbound prospecting (phone and email).
• Excellent listening, written and verbal communication skills.
• Proficiency in English and Mandarin.
• Proficiency with CRM and sales engagement tools (e.g., Salesforce, Outreach, LinkedIn Sales Navigator).

Responsibilities

• Assess and respond to inbound leads to determine fit and sales readiness.
• Conduct initial discovery using qualification frameworks to understand customer needs.
• Collaborate with sales teams to ensure smooth handover of qualified leads.
• Identify and research target accounts and key decision-makers.
• Craft personalized outreach by account and persona to generate interest and secure meetings.
• Maintain detailed records of outreach activities and prospect interactions in CRM.
• Track lead activity, monitor pipeline progression, and maintain data hygiene on CRM.

Skills

Lead Development

Sales Development

Inbound Qualification

Outbound Prospecting

CRM Proficiency

Data Hygiene

Pipeline Management

Account Research

Sales Engagement

Tools

Salesforce

Outreach

LinkedIn Sales Navigator

Job description

• Assess and respond to inbound leads to determine fit and sales readiness
• Conduct initial discovery using qualification frameworks to understand customer needs
• Collaborate with sales teams to ensure smooth handover of qualified leads
• Identify and research target accounts and key decision-makers
• Craft personalized outreach by account and persona to generate interest and secure meetings
• Maintain detailed records of outreach activities and prospect interactions in CRM
• Track lead activity, monitor pipeline progression, and maintain data hygiene on CRM

Requirements

• Minimum 3 years in Lead Development, Sales Development, or Business Development
• Experience in SaaS or B2B sales environments
• Proven success in both inbound qualification and outbound prospecting (phone and email)
• Excellent listening, written and verbal communication skills
• Proficiency in English and Mandarin
• Proficiency with CRM and sales engagement tools (e.g., Salesforce, Outreach, LinkedIn Sales Navigator)

Core Competencies

Demonstrates expertise in Lead Development and Sales Development within SaaS or B2B environments, with a strong focus on inbound qualification and outbound prospecting. Proficient in utilizing CRM and sales engagement tools to track lead activity and maintain data hygiene.

Highest-signal resume keywords

• Lead Development
• Sales Development
• Inbound Qualification
• Outbound Prospecting
• CRM Proficiency

ATS Optimization Keywords

Hard Skills

• Lead Qualification
• Sales Prospecting
• Data Hygiene
• Pipeline Management
• Account Research

Soft Skills

• Excellent Communication Skills
• Listening Skills

Industry Keywords

• SaaS
• B2B Sales
• Sales Engagement

Tools & Technologies

• Salesforce
• Outreach
• LinkedIn Sales Navigator