Junior Creative Strategist

REFORM; Subang Jaya; Presencial; MYR 24.000 - 36.000; Jornada completa

Descripción de la vacante

REFORM is seeking a Junior Creative Strategist to turn client briefs into compelling campaign concepts backed by research and creativity. You will work with our internal team to develop strategies and proposals that align with client objectives and brand voice.

The role requires curiosity about consumer behavior, industry trends, social media and influencer marketing. You will present ideas to internal teams and clients, and collaborate across departments to elevate campaign quality.

Formación

• Up to 1 year of relevant experience in advertising, marketing, branding, social media, or related fields.

Responsabilidades

• Collaborate with the internal team to develop creative strategies and campaign proposals tailored to clients' objectives.
• Analyse client briefs, conduct market and competitor research, and translate insights into strategic and creative campaign concepts.
• Develop compelling pitch decks, presentations, and proposals that effectively communicate campaign ideas and recommendations.
• Stay up-to-date with industry developments, consumer behaviour, social media trends, and influencer marketing to generate relevant and innovative ideas.
• Research and identify emerging digital trends, content formats, and platform opportunities that can strengthen campaign strategies.
• Present and communicate creative concepts and strategic recommendations clearly and confidently to internal stakeholders and clients when required.
• Contribute strategic insights that enhance the team's creative thinking and overall campaign quality.
• Continuously improve creative processes by sharing ideas, learning from feedback, and collaborating with cross-functional teams.

Conocimientos

Creative thinking

Analytical

Problem solving

Communication skills

Organised

Team collaboration

Descripción del empleo

Creative. Curious. Chronically online.

If that sounds like you, we want you on our team.

We are looking for a creative, strategic, and detail-oriented Junior Creative Strategist to join our team in developing impactful marketing strategies and proposals for our clients. In this role, you will work closely with the internal team to transform client briefs into compelling campaign ideas backed by research, market insights, and creative thinking.

You will explore consumer behaviour, industry trends, social media conversations, and the influencer landscape to develop meaningful strategies that help brands connect with their audiences. If you're naturally curious, love brainstorming ideas, stay updated with what's happening online, and enjoy turning insights into creative solutions, we'd love to hear from you.

Responsibilities:

• Collaborate with the internal team to develop creative strategies and campaign proposals tailored to clients' objectives.
• Analyse client briefs, conduct market and competitor research, and translate insights into strategic and creative campaign concepts.
• Develop compelling pitch decks, presentations, and proposals that effectively communicate campaign ideas and recommendations.
• Stay up-to-date with industry developments, consumer behaviour, social media trends, and influencer marketing to generate relevant and innovative ideas.
• Research and identify emerging digital trends, content formats, and platform opportunities that can strengthen campaign strategies.
• Present and communicate creative concepts and strategic recommendations clearly and confidently to internal stakeholders and clients when required.
• Contribute strategic insights that enhance the team's creative thinking and overall campaign quality.
• Continuously improve creative processes by sharing ideas, learning from feedback, and collaborating with cross-functional teams.

Qualifications:

• Candidates with up to 1 year of relevant experience in advertising, marketing, branding, social media, or related fields are welcome. Fresh graduates with relevant internship experience are also encouraged to apply.
• Strong verbal and written communication skills in English and Bahasa Malaysia , with fluent Mandarin proficiency to communicate with Chinese-speaking clients and understand Chinese-language content.
• Creative thinker with strong ideation, analytical, and problem-solving skills, able to turn insights into meaningful campaign concepts and proposals.
• Confident in presenting ideas, collaborating with internal teams, and communicating with clients.
• Organised, detail-oriented, and able to manage multiple tasks and deadlines in a fast-paced agency environment.
• Passionate about branding, marketing, consumer behaviour, social media trends, and digital culture.
• Familiar with major social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and Xiaohongshu (XHS).
• Understanding of influencer/KOL marketing is an advantage.
• Familiarity with AI tools such as ChatGPT, Gemini, or Claude is an added advantage.
• Proactive, receptive to constructive feedback, and eager to learn and grow in a collaborative team.

Ready to turn your creativity into ideas that make an impact?

We’d love to hear from you!