Influencer Marketing Executive (DE/FR)

Vuly Play; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Benefits offered by this job

Fresh graduates welcome

Job summary

Vuly Play in Kuala Lumpur is seeking an Influencer Marketing Executive who loves social media and understands creator culture to turn content into real marketing results.

You'll grow our international affiliate and creator partnership network across Australia, New Zealand, the United States, Canada and Europe. Team will include nano to macro creators, KOLs and KOCs, crafting campaigns that drive impact.

Qualifications

• Active on Instagram, TikTok, Facebook or YouTube and understands creator culture.
• Experience in affiliate or influencer marketing is preferred.
• Willing to work onsite in KLCC area, Malaysia.
• Fresh graduates welcome.

Responsibilities

• Identify nano to macro-influencers across parenting, lifestyle and outdoor niches.
• Reach out via DMs, emails and calls to establish collaborations.
• Recruit and onboard creators into affiliate programmes.
• Collaborate with creators on reviews, unbox videos and UGC content.
• Track clicks, conversions and campaign performance.
• Manage multiple creator partnerships from outreach to completion.

Skills

Social media fluency

English communication

Creator outreach

Partnership building

Education

Marketing or communications degree

Job description

Love social media? Always discovering new creators? Know the difference between someone with 100K followers and someone with 5K followers who can actually influence people to buy?

Maybe your endless scrolling is a skill after all.

At Vuly Play, we're looking for an Influencer Marketing Executive who loves social media, understands creator culture and knows how to turn great content into real marketing results.

You'll help grow our international affiliate and creator partnership network across Australia, New Zealand, the United States, Canada and Europe.

From nano and micro-influencers to macro creators, KOLs and KOCs, your mission is simple: find the right people, build genuine partnerships and turn influence into impact.

Think creator discovery, trending content, affiliate links, promo codes, product collaborations and creative campaigns that make people stop scrolling.

And yes, sometimes you'll get paid to scroll Instagram and TikTok. But the real skill is knowing what to do with what you discover.

What You'll Be Doing

1. Scroll, Discover & Connect

Explore Instagram, TikTok, Facebook, YouTube and other social platforms to discover creators worth collaborating with.

Identify nano, micro and macro-influencers, KOLs and KOCs in parenting, family, lifestyle, kids and outdoor activities.

Look beyond follower counts. Understand audience engagement, content quality, authenticity and potential to influence purchasing decisions.

Build a growing network of creators across Vuly's international markets.

2. Turn Creators into Partners

Reach out through DMs, emails and calls to introduce collaboration opportunities.

Respond to creators who want to collaborate with Vuly Play.

Build relationships with creators, from first conversations to long-term partnerships.

Negotiate collaboration arrangements, product sponsorships, affiliate commissions and content deliverables within approved guidelines.

Make working with Vuly Play feel like a partnership, not just another sponsored post.

3. Grow Our Affiliate Network

Recruit and onboard creators into Vuly Play's affiliate marketing programmes.

Coordinate affiliate links, referral codes, exclusive promo codes and creator campaigns.

Explore product-exchange, commission-based and hybrid partnership opportunities.

Encourage creators to produce authentic content that introduces Vuly products to new audiences.

Support activities that turn creator recommendations into website visits, leads and sales.

4. Create Content That Actually Connects

Collaborate with creators on product reviews, unboxing videos, lifestyle content, reels and user-generated content (UGC).

Suggest content ideas that fit the creator's personality and audience.

Discover fresh trends, viral formats and creative opportunities.

Work with the marketing team to support campaigns, product launches and seasonal promotions.

Help turn creator content into useful marketing assets for social media and other approved channels.

5. Track the Clicks, Not Just the Likes

Monitor affiliate performance, clicks, conversions, sales and campaign engagement.

Identify which creators deliver genuine results, not just impressive follower counts.

Maintain creator information, collaboration status, affiliate activity and performance records.

Share useful insights on successful creators, content formats and market opportunities.

Use performance data to improve future creator partnerships.

6. Keep the Partnerships Moving

Manage multiple creator conversations and collaborations simultaneously.

Follow up on affiliate onboarding, product arrangements, content timelines and deliverables.

Coordinate with internal teams on product dispatch and campaign requirements.

Keep the creator pipeline and CRM organised and updated.

Take ownership of your partnerships from first contact to campaign completion.

What We're Looking For

We're not looking for someone who simply spends all day on social media. We're looking for someone who understands how social media influences people.

You're active on Instagram, TikTok, Facebook or YouTube and understand creator culture.

You understand the difference between KOLs, KOCs, nano, micro and macro-influencers.

Able to speak, write , read German or French in addition to English.

You enjoy discovering new creators and spotting potential collaboration opportunities.

You're confident in approaching people through DMs, emails and online meeting.

You can build genuine relationships and communicate professionally.

You're interested in affiliate marketing, influencer marketing and digital campaigns.

You understand that likes and views are great, but clicks, conversions and sales matter too.

You're organised and comfortable managing multiple partnerships.

You're creative, curious, proactive and willing to experiment with new ideas.

You have strong written and spoken English communication skills.

A qualification in Marketing, Mass Communication, Communications, Digital Media, PR, Social Media or Ecommerce or a related field is preferred.

Working onsite - KLCC area

Fresh graduates are welcome!

If you've managed a social media page, worked with creators, built your own content, run affiliate promotions or simply have a great eye for spotting influential creators, we'd love to hear from you.

Bonus Points If You...

Have experience in affiliate marketing, influencer marketing, KOL/KOC management or social media campaigns.

Have used affiliate platforms, creator marketplaces or CRM systems.

Understand affiliate commission models, referral marketing or creator performance tracking.

Enjoy family, parenting, lifestyle or outdoor content.

Know how to spot creators with small but highly engaged communities.

Have experience supporting international creator partnerships.