Head of Trade Sales

Lego Group; Iskandar Puteri; On-site; Confidential; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Free annual pass

Staff discounts

Free entry to Merlin attractions

Job summary

LEGOLAND Malaysia Resort seeks an experienced sales leader to plan, develop and manage all sales activities across local, regional, national and international markets. You will steer revenue strategies, attend milestones and supervise a team of sales professionals to achieve yearly goals.

Expertise in strategic marketing, sales program design, and strong relationship building with industry partners is essential for driving growth and ensuring guest attendance targets are met.

Qualifications

• Requires at least eight years of progressive experience in sales and program management in a theme park, hotel or resort, or the attractions with at least 3 years of managerial role.
• Track record of success in developing and implementing operational and tactical sales plans.
• In-depth knowledge in strategic marketing and sales, program development and operation, and strong selling techniques.

Responsibilities

• Develops a local, regional, national and international sales strategy for revenue and attendance goals.
• Creates and implements annual operating plans and budgets for sales programs.
• Leads recruitment, training and development of sales staff; manages relationships with key clients and partners.
• Oversees promotional activities, contracts, and vendor relationships to maximize results and control costs.
• Builds market knowledge and creates collateral to target group markets and industry partners.

Skills

Sales strategy

Team leadership

Negotiation

Budget management

Public relations

Education

Bachelor's degree in Business/Marketing/Hospitality

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

At LEGOLAND Malaysia Resort - Earn AWESOME Benefits, Build AWESOME Memories, and Make an AWESOME Difference. With our Theme Park, Water Park, Hotels, SEA LIFE CENTRE - the opportunities here at LEGOLAND are endless!

Position Summary

Plans, develops, and manages the sales activities of LEGOLAND Malaysia, locally, regionally and nationally. Ensures sales attendance and revenue strategies and goals are determined and achieved to support the opening and operating plans.Continually evaluates sales programs to compete successfully with other local and regional attractions and theme parks and stays abreast of industry trends. Directs and manages a staff of sales representatives and support staff and annual budget. Ensures the development of effective partnerships and working relationships with industry, corporations, associations, community groups, schools, military, government and other groups to achieve sales goals.

Responsibility

Develops a sales strategy on a local, regional, national and international scale to support LEGOLAND Malaysia's revenue, sales and attendance goals. Formulates, refines, finalizes, and implements a sales operating plan and budget annually and as needed. Sets goals and objectives, develops operating and staffing plans, designs programs and sales promotions for group markets, and determines timelines to meet targets.

Implements and executes strategy, plans and programs through effective leadership, training, utilization of internal and external resources, project and people management, and relationship building and selling skills.

Identifies the need for external resources, defines requirements, reviews and recommends service providers and vendors. Oversees the projects and programs assigned to outside services to maximize effectiveness and manage costs.

Researches, qualifies, solicits and books group, contract and volume accounts. Develops, oversees and facilitates sales promotional activities, and administers promotions. Ensures the complete and thorough administration and management of sales promotional programs and customer contracts.

Staffs professional sales positions and support positions. Assigns sales territories & markets, specialty group responsibility, quotas, and goals. Develops sales presentation materials and a selling style and approach for sales representatives of LEGOLAND Malaysia. Trains, coaches and develops staff by joining sales representatives in the field, observing selling skills, and providing feedback. Makes sales presentations to key clients in coordination with sales representatives.

Provides sales program oversight, leadership, training and direction to MCs. Is responsible for hiring, training, development, performance management, team building, and other people management activities. Promotes and demonstrates LEGO's culture and core values through words and actions.

Oversees the creation and maintenance of databases from primary and secondary sources to define and target the market and collect group contacts. Ensures appropriate collateral material exists to support programs. Maintains an awareness of competitor programs and practices and LEGOLAND Malaysia's competitive position in the market.

Qualifications

Requires at least eight years of progressive experience in sales and program management in a theme park, hotel or resort, or the attractions with at least 3 years of managerial role.

Requires a track record of success in developing and implementing operational and tactical sales plans.

Requires in-depth knowledge in the areas of strategic marketing and sales, sales program development and operation, selling and sales techniques, exposure to public and community relations, promotions, and visitor services helpful.

Ability to set and manage against objectives and schedules, and effectively plan and manage internal and external and resources.

Requires demonstrated skill in interpersonal relationships, making presentations, negotiations, and verbal and written communications.

Strong training, team building, and project management skills required.

About The Benefits

In return you will find a competitive salary and benefits package (including a medical, dental and insurance), and benefit from free annual pass, staff discounts, and free entry to all our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.