Head of Trade Sales

Legoland Malaysia Resort

Iskandar Puteri

On-site

MYR 180,000 - 300,000

Full time

14 days+

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Benefits offered by this job

Medical

Dental

Gym / Sports

Parking

Housing/Transport Allowance

EPF contribution

Job summary

LEGOLAND Malaysia Resort is seeking a Head of Sales to drive local, regional, national and international revenue and attendance strategies. You will lead a team of sales professionals, design programs for groups, and manage budgets and timelines to meet ambitious targets.

The role requires strong leadership, interpersonal and negotiation skills, plus proven experience in strategic marketing and sales within the attractions or hospitality sector.

Qualifications

Eight+ years of progressive experience in sales and program management in a theme park, hotel or resort, or the attractions with at least 3 years of managerial role.
Track record of success in developing and implementing operational and tactical sales plans.
In-depth knowledge in strategic marketing and sales, selling techniques, promotions, and visitor services.
Ability to set and manage against objectives and schedules, and effectively plan and manage resources.
Strong interpersonal, presentation, negotiations, and written communications.
Strong training, team building, and project management skills.

Responsibilities

Develops a sales strategy on local, regional, national and international scale to support revenue and attendance goals.
Formulates and implements sales operating plans and budgets.
Sets goals, develops staffing plans, and designs programs for group markets and timelines to meet targets.
Leads strategy execution through training, resources, and relationship building.
Oversees external vendors and resources to maximize effectiveness and control costs.
Researches and books group, contract and volume accounts; administers promotions and contracts.
Manages sales teams, territories, and sales materials; coaches and develops staff.

Skills

Sales leadership

Strategic marketing

People management

Negotiation

Budgeting

Job description

At LEGOLAND Malaysia Resort – Earn AWESOME Benefits, Build AWESOME Memories, and Make an AWESOME Difference. With our Theme Park, Water Park, Hotels, SEA LIFE CENTRE - the opportunities here at LEGOLAND are endless!

Position Summary

Plans, develops, and manages the sales activities of LEGOLAND Malaysia, locally, regionally and nationally. Ensures sales attendance and revenue strategies and goals are determined and achieved to support the opening and operating plans.Continually evaluates sales programs to compete successfully with other local and regional attractions and theme parks and stays abreast of industry trends. Directs and manages a staff of sales representatives and support staff and annual budget. Ensures the development of effective partnerships and working relationships with industry, corporations, associations, community groups, schools, military, government and other groups to achieve sales goals.

Responsibility

Develops a sales strategy on a local, regional, national and international scale to support LEGOLAND Malaysia’s revenue, sales and attendance goals. Formulates, refines, finalizes, and implements a sales operating plan and budget annually and as needed. Sets goals and objectives, develops operating and staffing plans, designs programs and sales promotions for group markets, and determines timelines to meet targets.

Implements and executes strategy, plans and programs through effective leadership, training, utilization of internal and external resources, project and people management, and relationship building and selling skills.

Identifies the need for external resources, defines requirements, reviews and recommends service providers and vendors. Oversees the projects and programs assigned to outside services to maximize effectiveness and manage costs.

Researches, qualifies, solicits and books group, contract and volume accounts. Develops, oversees and facilitates sales promotional activities, and administers promotions. Ensures the complete and thorough administration and management of sales promotional programs and customer contracts.

Staffs professional sales positions and support positions. Assigns sales territories & markets, specialty group responsibility, quotas, and goals. Develops sales presentation materials and a selling style and approach for sales representatives of LEGOLAND Malaysia. Trains, coaches and develops staff by joining sales representatives in the field, observing selling skills, and providing feedback. Makes sales presentations to key clients in coordination with sales representatives.

Provides sales program oversight, leadership, training and direction to MCs. Is responsible for hiring, training, development, performance management, team building, and other people management activities. Promotes and demonstrates LEGO’s culture and core values through words and actions.

Oversees the creation and maintenance of databases from primary and secondary sources to define and target the market and collect group contacts. Ensures appropriate collateral material exists to support programs. Maintains an awareness of competitor programs and practices and LEGOLAND Malaysia’s competitive position in the market.

Qualifications

Requires at least eight years of progressive experience in sales and program management in a theme park, hotel or resort, or the attractions with at least 3 years of managerial role.

Requires a track record of success in developing and implementing operational and tactical sales plans.

Requires in-depth knowledge in the areas of strategic marketing and sales, sales program development and operation, selling and sales techniques, exposure to public and community relations, promotions, and visitor services helpful.

Ability to set and manage against objectives and schedules, and effectively plan and manage internal and external and resources.

Requires demonstrated skill in interpersonal relationships, making presentations, negotiations, and verbal and written communications.

Strong training, team building, and project management skills required.

About The Benefits

In return you will find a competitive salary and benefits package (including a medical, dental and insurance), and benefit from free annual pass, staff discounts, and free entry to all our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.

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Household Goods & Appliances Manufacturing 101-1,000 employees

The LEGOLAND® Malaysia Resort brings together a LEGOLAND Park, Water Park and Hotel in one LEGO® themed location. It is a family holiday destination with more than 70 hands-on rides, slides, shows and attractions. It has seven themed areas of attractions for all ages such as The Beginning, LEGO® Technic, LEGO Kingdoms, Imagination, LEGO City, Land of Adventure and MINILAND. It’s an inspirational land where the children are the heroes. From LEGO experiment centres to rollercoasters, the park is a day-long voyage of discovery for all the family.

LEGOLAND Water Park which can be enjoyed seperately or in combination with the theme park has more than 20 slides and water based attractions and boasts 70 LEGO models. The LEGOLAND Malaysia Resort is designed for families with children aged 2-12.

LEGOLAND® Hotel Malaysia has 249 themed guest rooms, you and your family can choose from one of three popular LEGO lines – Pirate, Kingdom or Adventure themed. All rooms include two separate sleeping areas, with a king-size bed for grown-ups, and a separate area for up to three little ones, complete with a bunk bed, pull-out trundle bed and their very own TV!

Treat your family to the ultimate LEGO® experience at LEGOLAND® Malaysia Resort. From the moment you arrive at the spectacular dragon-guarded entrance, you'll be delighted by interactive LEGO® features, themed play areas, kid's entertainment and family restaurant with amazing LEGO® models everywhere. It is the first of its kind in Asia and will offer adventure, education and fun for action-packed day trips or short break destination.

LEGOLAND® Hotel Malaysia has 249 themed guest rooms, you and your family can choose from one of three popular LEGO lines – Pirate, Kingdom or Adventure themed. All rooms include two separate sleeping areas, with a king-size bed for grown-ups, and a separate area for up to 3 little ones, complete with a bunk bed, pull-out trundle bed and their very own TV!

Perks and benefits