Head of Copy & Creative Leadership

Wundermanthompson; Kuala Lumpur; Hybrid; MYR 150,000 - 230,000; Full time

Job summary

VML in Kuala Lumpur is seeking a Creative Group Head (Copy-Based) to lead a talented team of copywriters, shaping brand voice and delivering impactful campaigns for global accounts.

You will mentor senior writers, drive concept development across digital, print, experiential, and video, and partner with strategy, account, and art teams to ensure high-quality, responsible communications. This hybrid role offers collaboration across regions and a path to leadership.

Qualifications

• 8+ years of progressive experience as a Copywriter, including time as a Senior Copywriter.
• Proven ability to mentor junior creatives and lead major projects.
• Strong portfolio showing writing, storytelling, and campaigns across media.
• Exceptional writing, editing, and verbal communication; adapt tone to audiences.
• Experience creating campaigns for global brands in regulated environments.
• Understanding of responsible marketing practices and brand building.

Responsibilities

• Lead and mentor a team of copywriters to deliver creative excellence.
• Develop concepts and campaigns translating briefs into original ideas.
• Write and oversee copy across digital, print, OOH, social, and video.
• Define brand voice and messaging frameworks across campaigns.
• Collaborate with strategy, account, and art teams to align with goals.
• Present work to senior client stakeholders and defend creative rationale.
• Ensure work complies with legal and regulatory requirements.
• Stay ahead of trends and emerging platforms.

Skills

Copywriting

Leadership

Mentoring

Brand storytelling

Campaign development

Strategic thinking

Presentation skills

Verbal communication

Job description

VML in Kuala Lumpur is seeking a Creative Group Head (Copy-Based) to lead a talented team of copywriters, shaping brand voice and delivering impactful campaigns for global accounts.

You will mentor senior writers, drive concept development across digital, print, experiential, and video, and partner with strategy, account, and art teams to ensure high-quality, responsible communications. This hybrid role offers collaboration across regions and a path to leadership.