Creative Group Head, Copy & Brand Voice

Wunderman Thompson; Kuala Lumpur; Hybrid; MYR 180,000 - 300,000; Full time

Job summary

VML SEEKING a Creative Group Head (Copy-Based) to lead a team of copywriters and shape brand voice for a premier client. This senior role blends strategic insight with exceptional writing and leadership capabilities.

You will guide campaigns across digital, print, experiential, OOH, social and video, ensuring high craft and consistent messaging, while collaborating with strategy and art teams in a hybrid setup.

Qualifications

• 8+ years of progressive experience as a Copywriter, including significant time as a Senior Copywriter.
• Mentoring junior creatives and taking ownership of major projects.
• Strong portfolio showcasing writing, storytelling, and campaigns across media.
• Exceptional writing, editing and communication skills with adaptable tone.
• Experience developing campaigns for global brands in regulated environments.
• Understanding of responsible marketing and brand building within adult consumer categories.
• Ability to translate business objectives into compelling narratives and present with conviction.

Responsibilities

• Creative Leadership & Mentorship: Lead and mentor a team of copywriters.
• Concept Development: Drive ideation and campaign development from briefs.
• Copywriting & Craft: Write and oversee copy across digital, print, OOH, social and video.
• Brand Voice & Messaging: Define and evolve brand voice across campaigns.
• Client Collaboration: Build relationships with senior client stakeholders.
• Strategic Thinking: Align solutions with client business goals.
• Quality Control: Ensure copy is clear, on-brand and high quality.
• Responsible Communications: Ensure compliant communications.
• Trend Awareness: Stay updated on culture and platform trends.
• Project Management: Deliver projects on time and within budget.

Skills

Copywriting

Brand storytelling

Editing

Verbal communication

Presentation

Strategic thinking

Job description

VML SEEKING a Creative Group Head (Copy-Based) to lead a team of copywriters and shape brand voice for a premier client. This senior role blends strategic insight with exceptional writing and leadership capabilities.

You will guide campaigns across digital, print, experiential, OOH, social and video, ensuring high craft and consistent messaging, while collaborating with strategy and art teams in a hybrid setup.