Hybrid Creative Group Head: Copy & Brand Voice Leader

VML; Kuala Lumpur; Ibrido; MYR 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

VML is seeking an exceptionally talented Creative Group Head (Copy-Based) to lead a team of copywriters and drive strategic, high-impact campaigns for a major global account. You will shape brand voice, craft compelling narratives, and mentor senior and junior creatives in a hybrid work environment.

The role requires 8+ years in copywriting with leadership experience, a stellar portfolio, and strong communication skills.

Competenze

• 8+ years of progressive experience as a Copywriter, including significant time as a Senior Copywriter.
• Experience mentoring junior creatives and leading projects.
• Strong portfolio of writing, conceptual thinking, and brand storytelling across media.
• Exceptional writing and editing, adaptable tone for diverse audiences.
• Experience creating campaigns for global brands in regulated environments.
• Knowledge of responsible marketing and compliant communications.
• Strong presentation and interpersonal skills to articulate vision.
• Strategic mindset translating business objectives into verbal narratives.

Mansioni

• Lead, mentor, and inspire a team of copywriters to achieve creative excellence.
• Drive ideation and campaign development translating briefs into original ideas.
• Write and oversee copy across digital, print, experiential, OOH, social, and video.
• Help define brand voice, messaging frameworks, and cross-channel communications.
• Collaborate with senior client stakeholders, presenting work with conviction.
• Work with strategy and account teams to align creative with business goals.
• Quality control of all copy to ensure clarity and on-brand standards.
• Ensure responsible marketing practices and regulatory compliance.
• Stay abreast of cultural and platform trends to infuse fresh perspectives.
• Coordinate with art, production, and project management to deliver on time and budget.

Conoscenze

Creative leadership

Mentoring

Copywriting

Brand storytelling

Campaign development

Strategic thinking

Verbal communication

Descrizione del lavoro

VML is seeking an exceptionally talented Creative Group Head (Copy-Based) to lead a team of copywriters and drive strategic, high-impact campaigns for a major global account. You will shape brand voice, craft compelling narratives, and mentor senior and junior creatives in a hybrid work environment.

The role requires 8+ years in copywriting with leadership experience, a stellar portfolio, and strong communication skills.