Head of Commercial Growth (FMCG, Multi-Channel)

Country Farms Sdn Bhd; Shah Alam; On-site; MYR 300,000 - 540,000; Full time

Job summary

Country Farms Sdn Bhd is seeking an experienced Head of Commercial (HOC) to lead its commercial functions and drive sustainable growth across the group's wellness and health-oriented FMCG brands.

The HOC will develop and execute commercial strategies, strengthen market presence, expand distribution channels including modern trade, general trade, HORECA, wholesale and e-commerce, and drive sales and marketing performance with a data-driven approach.

Qualifications

• Bachelor's degree required in business/marketing or related field.
• Minimum 10 years in sales, marketing or commercial management with at least 5 years in a senior leadership role.
• Proven revenue growth, market expansion and profitability track record.
• Strong FMCG/health food or wellness sector experience and multi-channel distribution skills.

Responsibilities

• Develop and execute the group's commercial strategy and annual plans.
• Lead sales, marketing, business development and distribution efforts.
• Expand distribution networks across modern trade, general trade, HORECA, wholesale and e-commerce.
• Monitor performance via KPIs, budgets and profitability targets.
• Collaborate with Operations, Finance and Procurement to align forecasts and commercial needs.

Skills

Leadership

Strategic Planning

Sales & Marketing

Multi-Channel Distribution

Negotiation

Education

Bachelor's Degree in Business Administration, Marketing, Commerce or a related discipline

Tools

Microsoft Office

Job description

Country Farms Sdn Bhd is seeking an experienced Head of Commercial (HOC) to lead its commercial functions and drive sustainable growth across the group's wellness and health-oriented FMCG brands.

The HOC will develop and execute commercial strategies, strengthen market presence, expand distribution channels including modern trade, general trade, HORECA, wholesale and e-commerce, and drive sales and marketing performance with a data-driven approach.