Head, Marketing & Admission

UCSI International School Sdn Bhd

Subang Jaya

On-site

MYR 89,000 - 134,000

Full time

14 days+

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Job summary

UCSI International School Sdn Bhd Subang Jaya seeks a Marketing Manager to lead enrolment-focused marketing and recruitment initiatives. You will oversee a marketing team, collaborate with school leadership to set targets, and drive digital campaigns and agent relationships to achieve enrolment goals.

The role emphasizes strategy development, outreach activities, and cross-functional collaboration with stakeholders to expand recruitment channels and strengthen branding for the Subang Jaya campus.

Responsibilities

To manage the team of marketing staff to achieve enrolment targets per intake.
To work with principal and management to set enrolment targets and allocate resources.
To spearhead digital, social media, messaging and telemarketing campaigns during recruitment periods.
To spearhead business development for present and new projects.
To diversify new student recruitment sources and market niches to meet targets.
To seek new recruitment agents and ensure excellent service to agents.
To present and service with integrity and honesty.
To surpass customer expectations and prospects.
To be innovative and responsible in executing tasks.
To form mutually beneficial relationships with stakeholders.
To maintain knowledge of company policies, procedures and campaigns.
To initiate and evaluate marketing strategies for UCSI Schools Subang Jaya.
To initiate and evaluate outreach and community programmes for schools and education centres.
To initiate and evaluate co-branding marketing activities with external parties.
To conceptualize and execute effective marketing advertisements, especially digital marketing.
To deploy resources to ensure successful engagements of schools and related organisations.
To plan and evaluate public relations and media communication strategies.
To deploy resources to ensure successful recruitment activities.
To monitor national and international market movements and competitors’ moves; initiate events and relationship marketing for UCSI Schools Subang Jaya.
To conduct market surveys and prepare quarterly market analyses.
To maintain department processes and keep the team motivated.
To ensure marketing reports are completed on time.
To ensure sufficient resources for activities.
Mentor, coach and direct marketing personnel; provide leadership and support.

Skills

Team management

Digital marketing

Campaign management

Business development

Stakeholder management

Job description

Student Recruitment Management:

To manage the team of marketing staff to achieve overall student enrolment target per intake as specified by management for UCSI Schools Subang Jaya.

To work with principal and management to set enrolment targets and organize resource to achieve the stretched targets.

To spearhead digital, social media, messaging and telemarketing campaign during recruitment period.

To spearhead the business development for present and new projects.

To continuously identify and diversify new student recruitment sources and market niches to meet enrolment target.

To seek new recruitment agents and ensure excellent service and support given to agents.

Marketing Management:

To present and service with integrity and honesty.

To surpass the expectations of the customers and prospects.

To be innovative, creative and responsible in executing your tasks.

Forming a mutually beneficial relationship in a climate of trust and respect with our stakeholders.

Maintain a knowledge of current company policies, procedures and marketing campaigns.

To initiate and evaluate marketing strategies for UCSI Schools Subang Jaya.

To initiate and evaluate various school and education centres outreach and community programmes.

To initiate and evaluate various co-branding marketing activities and events with the external parties.

To conceptualize, plan and execute effective marketing advertisement in particular digital marketing).

To deploy internal and external resources to ensure successful engagements of schools and related organisations.

To plan and evaluate the public relation and media communication strategies.

To deploy internal and external resources to ensure successful recruitment activities.

To observe the national and international market movement and be alert on the competitors’ movement in the market. To initiate and evaluate event and relationship marketing strategies for UCSI Schools Subang Jaya.

Services and Administrative:

To conduct market survey and prepare market analysis quarterly.

To maintain process and operational efficiency of the department as well as keeping the team motivated.

To ensure all the marketing reports are complete on a timely manner.

To ensure sufficient resources to cope with the internal and external activities.

Team Development & People Management:

Mentors, coaches and directs key personnel in marketing.

To provide leadership, direction, coordination and support to the team.

Promotes a culture of high performance and continuous improvement that values learning and a commitment to quality and speed.

Mentors and develops staff using a supportive and collaborative approach on a consistent basis.

Establishes and monitors staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals, and administer salary adjustments.

Development: