GTM Solutions Executive

Groot; Kuala Lumpur; Hybrid; MYR 90,000 - 150,000; Full time

Job summary

Groot Finance is building AI-powered finance operations for SMEs in Malaysia, with opportunities to support the Singapore market.

This hands-on GTM and business development role sells through influence and problem solving, shaping the right solution, and guiding customers through early adoption.

We are a small, fast-moving team; expect learning in the field, thoughtful outreach, and a focus on turning feedback into better commercial decisions.

Qualifications

• 2–5 years in a relevant commercial or customer-facing role.
• Familiarity with cloud-native SaaS, AI, automation, data flows.

Responsibilities

• Build a focused pipeline of SMEs and self-employed customers.
• Run discovery to uncover real process problems.
• Translate AI capabilities into a practical business case.
• Own opportunities from first conversation to close, with clear next steps.

Skills

hunter

sales

GTM

SaaS

Tools

CRM

Sales enablement

Job description

Groot Finance is building the next frontier of AI-powered finance operations for SMEs and self-employed business owners in Malaysia, with opportunities to support the Singapore market.

We use AI and automation to reduce manual bookkeeping and finance administration. Groot Finance helps businesses capture receipts and invoices, organise expenses and revenue, tidy their books, run lightweight accounting workflows, understand cash flow, and receive proactive guidance about what needs attention.

Our goal is simple: reduce repetitive admin, give owners and finance teams a clearer view of the business, and return more time to serving customers and growing revenue. We support today's workflows while working towards deeper connections

with the accounting systems businesses already use.

Finance, settled. Learn more at www.hellogroot.com

The role

This is a hands-on GTM and business development role for someone who sells through influence, trust and problem solving - not pressure. You will create demand, understand the customer's real operating problem, shape the right solution, and stay involved through early adoption.

Many customers will be traditional SMEs moving from paper, spreadsheets or legacy processes. The sale may involve change management as much as product knowledge: listening carefully, simplifying the change, setting realistic expectations, and patiently helping owners or finance teams build confidence.

Groot Finance is small, lean and moving fast. Priorities, positioning and product capabilities will evolve. You should be comfortable working with incomplete information, learning in the field, and turning customer feedback into better commercial decisions.

How the role is shaped

• GTM & sales Create opportunities, run discovery, demonstrate value and progress the right customers.


• Customer transformation Guide onboarding, process change, adoption and light first-line support.


• Market building Test partnerships, experiments and routes to market with the founders.

THIS IS A BLENDED COMMERCIAL ROLE

You will hunt for the right opportunities, sell consultatively, and remain close enough to help customers through the first stage of change. It is not a pure cold-calling role, a passive account-management role, or a deeply technical implementation position.

What you will own

• Build a focused pipeline of SMEs, self-employed owners, finance teams and relevant partners through thoughtful outreach, referrals and creative GTM experiments.


• Run discovery that uncovers the real process problem: where time is lost, what information is unclear, who needs to change, and what would make the change worthwhile.


• Translate Groot Finance's AI, automation and cloud-native capabilities into a practical business case - not simply a feature demonstration.


• Own opportunities from first conversation through pilot, proposal, commercial discussion and close, keeping next steps and pipeline information clear.


• Guide onboarding and early adoption. Help customers organise the first workflow, answer practical questions, and provide light first-line support while escalating genuine product issues with useful context.


• Work with the founders to test positioning, packaging, partnerships and routes to market. Bring evidence from the market, track early customer value, and help create the playbook rather than waiting for one.

Who will thrive here

• A self-starting hunter who enjoys opening doors, following up consistently and creating momentum without needing a large brand or lead-generation machine behind them - while still selling consultatively through trust and business value.


• Familiar with cloud-native SaaS and curious about AI, automation, integrations, data flows and responsible product limits. You do not need to be an engineer, but you should be technically confident.


• Numerate, with practical accounting or finance understanding - or strong evidence that you can learn it quickly enough to discuss bookkeeping, expenses, revenue and cash flow credibly.


• Professional working proficiency in Mandarin and English, with the confidence to explain business and product concepts clearly to SME owners and finance teams.


• A patient change agent who can map an existing process, explain a better way, handhold traditional SMEs through adoption, and remain calm when change takes more than one conversation.


• An adaptive startup operator with ownership, resilience and a growth mindset. You can shift between sales, light customer support and market learning as priorities evolve.

Capability over tenure

Around 2-5 years in a relevant commercial or customer-facing role is a useful benchmark, not a hard gate. We value capability, merit, learning speed and evidence - not age or years served.

Relevant backgrounds may include B2B SaaS, fintech, ERP, cloud services, pre-sales, implementation, technical account management or commercially focused customer success. Existing SME or accounting relationships are helpful, but not a substitute for disciplined selling.

What good looks like in the first 90 days

• Learn the product, customer problems and boundaries well enough to run a credible owner or finance-team conversation without overpromising.


• Build a focused pipeline and a consistent weekly rhythm of outreach, discovery, demonstrations and follow-up.


• Secure early paid customers, pilots or design partners, help each reach a useful first outcome, and turn market feedback into specific learning the team can act on.

WHAT GROOT FINANCE OFFERS

A small, agile team where good ideas move quickly; meaningful ownership of GTM outcomes; and the chance to shape how AI changes bookkeeping and finance-admin work for SMEs.

COMPENSATION

A fixed base salary plus performance-linked commission, structured as OTE. The final plan and targets will be discussed during the interview process.