Growth Marketing Specialist – Workshops & Campaigns

TotalEnergies Marketing Malaysia Sdn. Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

TotalEnergies Marketing Malaysia Sdn. Bhd is seeking a Marketing Specialist to drive planning, activation and tracking of marketing campaigns, channel plans, events and digital initiatives to support business growth.

You will work with sales to manage workshop marketing, coordinate with agencies and suppliers, gather market intelligence, ensure branding consistency, and lead ATL/BTL/Digital initiatives across Malaysia.

Qualifications

• Bachelor’s degree or equivalent level.
• Technical skills: Strategic Marketing, Strategic Thinking, Analytical Skill.
• Behavioral: Trade & Channel Marketing, Influencing & Negotiation.
• Language: English (Spoken & Written) & Bahasa Malaysia (Spoken & Written).
• Knowledge: Trade & Channel Marketing.
• Experience: Minimum 5 years Marketing experience.

Responsibilities

• Plan, activate and track marketing campaigns, channel plans, events and digital campaigns to support business growth.
• Handle workshop management on business plan, incentives and reporting with the sales team.
• Liaise with agencies and suppliers on all marketing activities.
• Gather market intelligence and propose new opportunities via market visits to ensure consistent implementation.
• Ensure consistent branding across all materials developed for lubricants campaigns.
• Plan and activate all marketing initiatives (ATL/BTL/Digital) in Malaysia to support sales growth.
• Track and monitor marketing spending; provide monthly A&P budget reporting and commentary.
• Support achievement of sales volume and operating income targets.
• Strategize and grow branded workshops of PCMO (Quartz Auto Service).
• Ensure workshop campaigns and incentives reporting are carried out smoothly and timely.
• Monitor EOL contracts and QAS status.
• Adhere to HSEQ policies, code of conduct and competition law.

Skills

Strategic Marketing

Strategic Thinking

Analytical Skill

Trade & Channel Marketing

Influencing & Negotiation

English (Spoken & Written)

Bahasa Malaysia (Spoken & Written)

Education

Bachelor’s degree or equivalent

Job description

TotalEnergies Marketing Malaysia Sdn. Bhd is seeking a Marketing Specialist to drive planning, activation and tracking of marketing campaigns, channel plans, events and digital initiatives to support business growth.

You will work with sales to manage workshop marketing, coordinate with agencies and suppliers, gather market intelligence, ensure branding consistency, and lead ATL/BTL/Digital initiatives across Malaysia.