Growth Marketing Specialist

Monks; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Monks in APAC is seeking a Growth Marketing Manager to lead outbound campaigns and demand-generation efforts across the region. You will coordinate cross-market events, collaborate with senior stakeholders, and shape marketing investments for data, media, technology and creative services.

Reporting to the APAC Managing Director, you will drive measurement frameworks and content plans while supporting thought leadership and partner initiatives across APAC markets and with global teams.

Qualifications

• 3+ years in growth marketing or related field.
• Experience with events and demand generation.
• Ability to measure marketing impact with frameworks.
• Strong communication with senior stakeholders.

Responsibilities

• Create and manage outbound marketing campaigns to generate MQL/SQL.
• Lead events organisation to boost brand awareness and lead generation.
• Advise on marketing investment with senior stakeholders.
• Develop measurement frameworks to prove marketing value.
• Collaborate on content plans for services across channels.
• Support personal branding and thought leadership initiatives.
• Align APAC markets and share best practices with global teams.

Skills

Growth marketing

Outbound marketing

Lead generation

SEO/SEM

Content planning

Stakeholder management

Tools

Google Ads

SEO tools

Social media platforms

Email marketing tools

Job description

Join Monks, a leading marketing and technology consultancy specializing in data, creative and digital media services. We are committed to innovation and driving results through data-driven strategies that help to realise significant growth for our clients and partners.

Role Overview

We are seeking a Growth Marketing Manager APAC to spearhead our outbound marketing initiatives aimed at enhancing demand generation and funnelling sales-qualified leads (SQLs) to our sales and client teams across APAC markets. Reporting to the APAC Managing Director, you will play a key role in driving our outbound growth initiatives across our breadth of specialist services pillars - including data, media, technology, and creative workstreams.

Key Responsibilities

• Create and manage effective outbound marketing campaigns to generate and increase our volume of MQL and SQL.
• Lead the organisation of events, focusing on using in-person activities as a tool to generate brand awareness and lead generation.
• Work closely with senior stakeholders to provide strategic guidance and recommendations for marketing investment.
• Develop and implement measurement frameworks to assess marketing effectiveness and prove value to the business.
• Collaborate on the creation of content plans to promote service offerings across social media, events, and technology partnerships.
• Support subject matter experts in building personal brands through thought leadership initiatives.
• Collaborate with and support all APAC markets to align strategies and share best practices, as well as with global marketing teams.

Qualifications

• 3+ years of experience in a growth marketing role, preferably within professional services, ad-tech or mar-tech sectors, building or influencing the marketing strategy. Experience managing events and driving leads from events is highly valued.
• Strong understanding of outbound marketing techniques and demand generation strategies, including SEO and SEM experience.
• Experience with a variety of online marketing tools and techniques such as Google Ads/SEM, SEO, Social Media, Email Marketing, and more
• Excellent communication and interpersonal skills; ability to manage multiple senior stakeholders.
• Experience in creating measurement frameworks for marketing campaigns.
• Innovative thinker with the ability to bring new ideas to improve marketing efforts.

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About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.