Growth Marketing Lead: Data-Driven Growth in Malaysia

Alibaba Group; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Alibaba Group in Malaysia seeks a marketing professional to manage growth initiatives and campaigns for daily and mega sales. You will leverage consumer insights to improve user experience and drive acquisition, working closely with internal and external teams.

The role requires strong data analytics, budget discipline, and ability to execute cross-functionally in a fast-paced environment. Mandarin is a bonus.

Qualifications

• 3+ years of experience in e-commerce or marketing.
• Strong data analytics and project management skills.
• Ability to plan campaigns independently based on consumer insights.

Responsibilities

• Campaign management for daily and mega sale marketing activities.
• Drive organic customer acquisition and growth through growth strategies and tactical plans.
• Leverage consumer insights to meet Malaysian user needs (where to go, what to see, where to eat).
• Improve consumer experience through product solutions and collaboration with teams.
• Analyze and interpret data to identify growth opportunities and optimize performance.
• Owns annual marketing and operation budget and adheres to approval processes.
• Collaborate with cross-functional teams to execute growth initiatives and product launches.

Skills

Growth marketing

Data analytics

Cross-functional collaboration

Consumer insights

Job description

Alibaba Group in Malaysia seeks a marketing professional to manage growth initiatives and campaigns for daily and mega sales. You will leverage consumer insights to improve user experience and drive acquisition, working closely with internal and external teams.

The role requires strong data analytics, budget discipline, and ability to execute cross-functionally in a fast-paced environment. Mandarin is a bonus.