Growth-Focused Marketing Executive

Pali Pali Trading Sdn Bhd; Kepong; On-site; MYR 39,000 - 67,000; Full time

Job summary

Pali Pali Trading Sdn Bhd is seeking a creative Marketing Executive to support and execute marketing activities across offline, social media, content, performance marketing, and e-commerce channels. You will collaborate with Marketing, Sales, Retail, and E‑commerce teams to align campaigns with business goals and product launches.

The role requires a balance of creativity and analytical thinking, strong communication, and the ability to develop campaigns, create content, monitor performance, and

Qualifications

• Bachelor's Degree or Diploma in Marketing, Mass Communication, Business, Digital Marketing, Advertising, or a related field.
• 1–3 years of experience in marketing, digital marketing, social media, e-commerce, or a related field.
• Familiarity with Meta Ads, Google Ads, TikTok Ads, or other digital advertising platforms.
• Good understanding of social media platforms and content trends.
• Basic understanding of e-commerce platforms and online sales funnels.
• Strong communication and copywriting skills.
• Good analytical skills with the ability to understand marketing data and campaign performance.
• Creative, proactive, and willing to take ownership of marketing projects.
• Strong project coordination and time-management skills.
• Able to work independently as well as collaboratively with different departments.

Responsibilities

• Plan, coordinate, and execute offline marketing activities and campaigns to increase brand awareness, customer engagement, and sales.
• Support the planning and execution of roadshows, exhibitions, events, workshops, product demonstrations, retail activations, and promotional activities.
• Manage and execute content for the Company's social media platforms, including Facebook, Instagram, TikTok, YouTube, and other relevant channels.
• Develop monthly or weekly content plans aligned with marketing campaigns, product launches, promotions, and company objectives.
• Assist in planning, launching, and optimizing paid digital marketing campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
• Monitor campaign performance including reach, impressions, clicks, engagement, leads, conversions, cost per result, ROAS, and other relevant KPIs.
• Support marketing activities across the Company's e-commerce platforms and online marketplaces.
• Assist in developing and executing integrated marketing campaigns across offline, social media, digital advertising, retail, and e-commerce channels.
• Conduct regular research on market trends, competitors, customer behaviour, marketing strategies, and industry developments.
• Prepare regular reports covering campaign performance, social media growth, advertising results, e-commerce performance, and other relevant KPIs.

Skills

Communication skills

Copywriting

Analytical skills

Project coordination

Time management

Education

Bachelor's or Diploma in Marketing/Related Field

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Pali Pali Trading Sdn Bhd is seeking a creative Marketing Executive to support and execute marketing activities across offline, social media, content, performance marketing, and e-commerce channels. You will collaborate with Marketing, Sales, Retail, and E‑commerce teams to align campaigns with business goals and product launches.

The role requires a balance of creativity and analytical thinking, strong communication, and the ability to develop campaigns, create content, monitor performance, and