Growth‑Focused Creative Strategist

NASTY Holding; Petaling Jaya; On-site; MYR 60,000 - 120,000; Full time

Job summary

NASTY Holding seeks a performance creative strategist who blends analytics with bold storytelling across our brands in food, fragrance and fashion. You’ll read reviews, comments, and performance data to build hypotheses, brief concepts, and test ideas that scale.

You’ll own the testing roadmap, ensure tight QA, and translate customer insight into hooks, scripts, and briefs that drive winners. This role sits between customers and ad accounts, shaping the next bets across multiple brands.

Qualifications

• 2–4+ years in performance creative, creative strategy, direct-response, growth or paid-social creative.
• Real fluency in Meta and TikTok creative performance — you can read the metrics and say something useful about them
• Strong customer and competitor research instincts
• Direct-response copywriting and messaging fundamentals
• Volume without dropping strategic quality
• The discipline to separate your taste from the evidence
• Organized: concept tracking, taxonomy, documented learning
• Comfortable working with Creators, Editors, Performance, KOL and Brand
• Curiosity about culture, consumer psychology and platform shifts

Responsibilities

• Lead the full loop: insight, angle, concept, brief, production, test, and learn.
• Conduct customer & market research to uncover pain points and words customers use.
• Analyze performance data to separate creative from offer or landing issues.
• Define messaging by persona and stage; build repeatable angles.
• Develop hooks and scripts for multiple formats.
• Prepare production briefs with all non-negotiables.
• Maintain testing roadmap and QA checks.
• Run weekly winner/loser reviews and diagnose drivers.
• Create winner iterations and creative families.
• Share cross-brand learnings and AI-enabled tooling.
• Translate brand campaigns into feed-native concepts.

Skills

Performance creative

Creative strategy

Data interpretation

Copywriting

Testing pipeline

Stakeholder communication

Job description

NASTY Holding seeks a performance creative strategist who blends analytics with bold storytelling across our brands in food, fragrance and fashion. You’ll read reviews, comments, and performance data to build hypotheses, brief concepts, and test ideas that scale.

You’ll own the testing roadmap, ensure tight QA, and translate customer insight into hooks, scripts, and briefs that drive winners. This role sits between customers and ad accounts, shaping the next bets across multiple brands.