Growth-Driven Performance Marketer for Beauty & AI

I Mishang Sdn Bhd; Kuala Lumpur; On-site; MYR 45,000 - 67,000; Full time

Benefits offered by this job

Beauty technology exposure

AI-powered marketing training

Performance incentives

Professional development

Celebrity/influencer collaborations

Friendly environment

Job summary

AISEE LIFE Group in Kuala Lumpur is seeking a Performance Marketing Specialist to grow our beauty, wellness and AI brands by managing paid social campaigns and analysing profitability. You will turn data into actionable insights to attract the right customers and deliver measurable business results.

Based in Malaysia, you will work with sales/outlet teams, track the journey from enquiry to booking, and optimise campaigns within budget to maximise ROI and growth of our brands.

Qualifications

• Diploma or degree in Marketing/Business/Communications or equivalent.
• Hands-on Meta Ads with real budgets and measurable results.
• Experience generating leads for appointment-based services in beauty or wellness.
• Strong analytical skills to measure CAC, ROAS and ROI.
• Proficient English and Mandarin communication.

Responsibilities

• Plan, set up and manage paid campaigns across Meta platforms and Xiaohongshu.
• Manage budgets and select objectives aligned to business goals.
• Track customer journey from enquiry to booking and paying customer.
• Calculate CAC, ROAS and profitability using revenue and costs.
• Identify underperforming campaigns and adjust budgets.
• Collaborate with marketing to improve messaging and creatives.
• Maintain conversion tracking and compare reports with actual bookings.
• Prepare weekly spending and results reports with next steps.

Skills

Meta Ads management

Paid social optimization

Analytics & reporting

Budget management

English & Mandarin communication

Education

Diploma or Bachelor's in Marketing/Business/Communications

Tools

TikTok Ads

Xiaohongshu

Canva

CapCut

Adobe Creative Suite

Job description

AISEE LIFE Group in Kuala Lumpur is seeking a Performance Marketing Specialist to grow our beauty, wellness and AI brands by managing paid social campaigns and analysing profitability. You will turn data into actionable insights to attract the right customers and deliver measurable business results.

Based in Malaysia, you will work with sales/outlet teams, track the journey from enquiry to booking, and optimise campaigns within budget to maximise ROI and growth of our brands.