Growth-Driven Content Manager

Study Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Study Group is seeking a Digital Content & Growth Manager in Malaysia to lead a high-impact content strategy across digital channels, driving brand awareness, demand generation, and customer engagement. You will work with Growth, Brand, Product Marketing, Paid Media, and Agencies to optimize content for discoverability and performance.

The role combines content strategy, creative development, paid media support, and AI-enabled content, with a focus on analytics-driven improvements and

Qualifications

• 6+ years of experience in content marketing, digital marketing, or growth marketing.
• Experience managing integrated content campaigns across multiple digital channels.
• Strong copywriting, editing, and storytelling skills.
• Experience creating paid advertising creatives for digital campaigns.
• Knowledge of SEO best practices and content optimization.
• Familiarity with AI-assisted content creation and AI search optimization.
• Experience using content analytics and marketing performance tools.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

Responsibilities

• Develop and execute an integrated cross-channel content strategy aligned with business and marketing objectives.
• Create and maintain campaign content plans across digital channels.
• Align content initiatives with demand generation programs and customer journey stages.
• Manage end-to-end content creation, production, editing, and publishing.
• Ensure messaging consistency across all marketing channels and campaigns.
• Coordinate content delivery to meet campaign timelines.
• Develop creative strategies that support paid acquisition campaigns.
• Create and edit paid advertising assets, including static creatives and video content.
• Brief and collaborate with designers, agencies, and internal stakeholders on creative development.
• Establish and manage creative testing frameworks (A/B testing).
• Define and execute creative refresh plans to prevent creative fatigue.
• Coordinate creative development across Customer Success, Brand, Social Media, Paid Media teams, and external agencies.
• Monitor creative performance and recommend optimizations.
• Partner with the Organic Growth Manager to develop and execute the GEO, SEO, and AI content roadmap.
• Create and optimize content for search engines and AI-powered discovery platforms.
• Develop a structured content refresh roadmap to improve search visibility and AI discoverability.
• Identify priority content opportunities based on search demand and business priorities.
• Ensure content remains current, relevant, and optimized for evolving search algorithms and AI experiences.
• Analyze content performance across owned and paid channels.
• Monitor engagement, conversion, and attribution metrics.
• Identify content gaps and opportunities for improvement.
• Develop recommendations based on analytics and user behavior insights.
• Continuously optimize content to improve campaign effectiveness and customer engagement.
• Share performance insights with stakeholders to support data-driven marketing decisions.

Skills

Content marketing

Digital marketing

Growth marketing

Copywriting

Project management

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Journalism, Digital Media

Tools

SEO tools

Marketing analytics tools

Job description

Study Group is seeking a Digital Content & Growth Manager in Malaysia to lead a high-impact content strategy across digital channels, driving brand awareness, demand generation, and customer engagement. You will work with Growth, Brand, Product Marketing, Paid Media, and Agencies to optimize content for discoverability and performance.

The role combines content strategy, creative development, paid media support, and AI-enabled content, with a focus on analytics-driven improvements and