Group Marketing Manager

GREEN BREEDER SDN. BHD.; Kuching; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Performance bonus

Medical and hospitalisation coverage

Job summary

Green Breeder Group in Sarawak is seeking a Marketing Leader to oversee branding and growth across Borneo Fresh Pork, Eco Fresh, and Borneo Highland Orchard. You will shape strategy, manage budgets, and work with external social media partners to drive sales.

Reporting to a Director, you will collaborate with Finance, Operations, Sales and Production to build trust in quality and freshness, while expanding presence in Sarawak's retail and F&B channels.

Qualifications

• Degree essential in Marketing, Business or related field.
• Minimum 6 years marketing experience; FMCG/retail exposure preferred.
• Experience managing multiple brands and campaigns, with measurable results.

Responsibilities

• Develop annual marketing plans and budgets for each brand; report spend against results.
• Define each brand’s positioning; maintain consistent identity across logo, packaging, signage and online presence.
• Monitor market trends and customer behaviour; translate insights into action.
• Plan, execute and evaluate promotions across retail outlets and partner channels; measure uplift and margins.
• Design campaigns, bundles and seasonal activities to balance sales and minimize wastage.
• Grow sales of dairy and fresh produce through supermarkets, own outlets and F&B businesses.
• Lead launches of new/processed products; provide insights to production team.
• Analyze sales performance by product/outlet/season and present recommendations to management.
• Manage loyalty programs and audit in-store marketing standards.
• Oversee social media, digital advertising and e-commerce; manage external partners.

Skills

Brand management

Marketing strategy

Analytics

Budget management

Agency management

English & Bahasa Malaysia

Education

Degree in Marketing, Business or a related field

Tools

Excel

CRM tools

Job description

Green Breeder Group is a vertically integrated agri-food group in Sarawak, covering livestock and dairy farming, feed milling, food processing, fruit orchards, mushroom cultivation and our own retail network. Controlling quality from farm to table gives us products we stand behind. Our focus now is to build them into trusted household names in Sarawak.

About the role

This is a newly created role. You will lead marketing across all three brands, growing sales and margins while building consumer trust in the quality and freshness we are proud of. You will work with our external social media team, who handle content production, and make sure their work supports our business goals. You will report to a Director and work closely with our Finance, Operations, Sales and Production teams.

Our brands

• Borneo Fresh Pork: fresh pork and processed pork products, sold through our own network of 55 retail outlets across Sarawak
• Eco Fresh: fresh milk and yoghurt from our own dairy farm, sold through supermarkets and our own retail outlets, and supplied to F&B businesses
• Borneo Highland Orchard: fresh mushrooms, avocados and seasonal durians from our own farms and orchards, sold through supermarkets and our own retail outlets, and supplied to F&B businesses

Key responsibilities

• Develop annual marketing plans and budgets for each brand, aligned with sales and margin targets, and report spend against results
• Define each brand’s positioning in line with our core values of quality, freshness and consumer trust, and maintain a consistent brand identity across logo, packaging, signage and online presence
• Monitor competitors, market trends and customer behaviour, and turn insights into action
• Plan, execute and evaluate promotions across our retail outlets and partner channels, measuring sales uplift, margin impact and return
• Design campaigns, bundles and seasonal activities (e.g. durian season, festive periods) that balance sales across the product range and minimise wastage on short-shelf-life products
• Grow sales of dairy and fresh produce through supermarkets, our own retail outlets and F&B businesses
• Lead the commercial launch of new and processed products, and provide customer insight to the production team to guide new product ideas and improvements (e.g. pack sizes, flavours, packaging)
• Analyse sales performance and trends by product, outlet and season, evaluate the impact of every promotion and campaign, and present regular reports with recommendations to management
• Manage customer loyalty and CRM programmes, and set and audit in-store marketing standards across our outlets
• Oversee social media, digital advertising and e-commerce platforms, and manage our external social media team and creative partners

About you

• Degree in Marketing, Business or a related field
• At least 6 years of marketing experience, with at least 3 years in FMCG, food or multi-outlet retail
• Experience marketing multiple brands or product categories is strongly preferred
• Proven track record of planning and measuring promotions; please be ready to share examples and results
• Experience with fresh or short-shelf-life products (meat, dairy, produce), and with trade marketing through supermarkets or F&B businesses, is a strong advantage
• Strong analytical skills; comfortable with sales data, POS reports and Excel
• Experience managing agencies or external content teams, budgets and multiple campaigns at once
• Knowledge of the Sarawak consumer market is an advantage
• Fluent in English and Bahasa Malaysia (Mandarin is an advantage), and willing to travel within Sarawak
• Comfortable working with pork products
• The opportunity to build the group's marketing function from the ground up, and to lead a team as it grows
• Autonomy and real ownership across multiple consumer brands
• Direct access to decision-makers and fast decision-making

Competitive salary with performance bonus

Medical and hospitalisation coverage