Graphic Desgin & Content Marketing Assistant

Private Advertiser; Kuala Lumpur; On-site; MYR 24,000 - 42,000; Full time

Job summary

Soulcare Labs is seeking a Graphic Design & Content Marketing Assistant to join our in-house team in Kuala Lumpur. This role blends visual design with social media marketing to create engaging content and support brand storytelling.

You'll craft static graphics, carousels, Instagram Reels covers, and video content; plan content calendars; work with KOLs; and help drive audience engagement across platforms. Portfolio required.

Qualifications

• 1-3 years of experience in marketing, social media or content creation.
• Strong understanding of social media strategy and audience engagement.
• Proven eye for aesthetics and visual storytelling.
• Experience in beauty, skincare or lifestyle marketing is a plus.

Responsibilities

• Create static graphics, carousels, Stories, and promo content.
• Develop and execute social media content strategies across Instagram, TikTok.
• Produce and edit short-form video content for Reels and TikTok.
• Plan and manage content calendar.
• Collaborate with KOLs and influencers to develop concepts.
• Review and provide feedback on influencer content.
• Assist in shoots and be comfortable on camera.
• Research trends and monitor content performance.

Skills

Marketing

Social media

Graphic design

Canva

Adobe Photoshop

Illustrator

Video editing

Capcut

Premiere Pro

Content creation

Brand storytelling

Tools

Canva

Adobe Photoshop

Illustrator

Capcut

Premiere Pro

Job description

Graphic Desgin & Content Marketing Assistant

Soulcare Labs is a growing Korean skincare & wellness brand focused on innovative, results-driven skincare designed for modern lifestyles. We’re building a fresh, premium brand that brings together skincare, beauty, and lifestyle through strong visual storytelling and engaging content.

We’re looking for a Graphic Design & Content Marketing Assistant with experience in marketing and social media to join our growing team.

This role is ideal for someone who understands that great content is more than just good design. You should be able to think from a marketing perspective, understand audiences, spot trends, and create content that drives engagement and builds brand awareness.

What You'll Do

Create engaging static graphics, carousels, Instagram Stories, Reel covers and promotional content

Develop and execute social media content strategies across Instagram, Tiktok and other relevant platforms

Produce and edit short-form video content for Reels and Titktok

Develop creative concepts, hooks and content ideas based on current social media and marketing trends

Plan and manage the social media content calendar

Create content for product launches, campaigns, promotions and brad awareness

Work with KOLs and influencers to develop content concepts and provide creative direction

Review and provide feedback on KOL content and deliverables

Be comfortable and presentable on camera when participating in video/photoshoots for social media marketing contents

Research beauty, skincare and lifestyle trends to identify content opportunities

Monitor content performance and use insights to improve future content

What we are looking for

1-3 years of experience in marketing, social media marketing, content creation, graphic design or a related field

Previous marketing with a strong understanding of social media

Strong understanding of social media strategy, content planning and audience engagement

Good eye for aesthetics, visual storytelling and current creative trends

Strong graphic design skills using Canva, Adobe Photoshop, Illustrator or similar tools

Comfortable with video editing using Capcut, Premiere Pro, or similar software

Experience in beauty, skincare, or lifestyle marketing

Bonus Points

Experience growing a brand's social media presence

Understanding of social media analytics and performance mertrics

Creative, proactive and hgihly detailed-oriented

This is primarily a work-in-office position. You will be expected to work from the office and participate in scheduled photo/video shoots, content production sessions, and other marketing activities as required.

Portfolio is compulsory for all applicants. Candidates who do not submit a portfolio will not be considered.