Global Head of Digital Growth

EBC Financial Group; Kuala Lumpur; On-site; MYR 240,000 - 420,000; Full time

Job summary

EBC Financial Group is expanding its global growth leadership from its London base with a growing presence in Kuala Lumpur. We are seeking a growth-focused leader who can build an AI-enabled, scalable growth engine that converts audiences into loyal customers, not just impressions.

You will head the international growth team, collaborating with Product, Technology, Brand, CRM and Compliance to drive measurable commercial outcomes across markets while ensuring regulatory alignment and customer

Qualifications

• Proven track record of scaling digital acquisition or engagement with measurable outcomes.
• Deep knowledge of paid channels, organic search, social media, and conversion.
• Hands-on use of generative AI, automation, or AI agents to improve workflows.
• Strong knowledge of modern FinTech, digital asset ecosystems, and internet-native financial products.

Responsibilities

• Design and execute international digital growth strategies aligned with market priorities and outcomes.
• Build diversified acquisition engines across paid media, organic discovery, content, community and product-led growth.
• Lead AI-enabled growth model development across research, creative, localization, experimentation and reporting.
• Own the digital growth roadmap from discovery to activation, optimizing the customer journey.

Skills

Growth strategy

AI fluency

Leadership

Digital marketing

Job description

EBC Financial Group – a global financial services provider headquartered in the dynamic city of London, we specialize in global financial investment, asset management and financial consulting. Our team consists of seasoned professionals and young talents who bring diverse perspectives and exceptional skills to the table. Since our establishment in 2020, our company has experienced rapid growth. We currently operate in major financial hubs worldwide, including Cyprus, Sydney, Singapore, Kuala Lumpur, Hong Kong, Tokyo, Bangkok and more. At EBC, integrity, respect, and youth are our core values. The right candidate will have the opportunity to work with experienced professionals and be part of a dynamic and innovative team. Join us on our mission to create value for our clients and become a trusted partner in the global financial market

THE OPPORTUNITY

We are not looking for a traditional digital marketing director. We seek a growth leader who understands how the internet works today, how AI is transforming it, and where digital finance is heading next.

What matters most: the core of this role is performance and content-led acquisition. AI fluency and an understanding of innovative finance are how we expect you to do it differently. You'll lead our global growth team, working closely with Product, Technology, Brand, CRM, Compliance and our regional leaders.

Your mission: Build a scalable, measurable and AI-enabled global growth engine that turns digital audiences into engaged users and long-term customers - not simply more impressions, clicks or registrations.

Key Responsibilities:

• Design and execute international digital growth strategies aligned with market priorities and commercial outcomes.
• Build diversified acquisition engines integrating paid media, organic discovery, content, community and product-led growth.
• Prioritize markets, budgets, customer segments and experiments using evidence of customer demand and economics.
• Develop repeatable methods that can scale across countries while adapting to local languages and customer behaviors.
• Identify new opportunities created by AI adoption, emerging financial platforms and shifting online distribution.

2. Traffic Acquisition & Performance Marketing

• Lead paid search, paid social, online video, performance creative, remarketing and relevant mobile acquisition channels.
• Demonstrate practical knowledge of Google, YouTube, Meta, TikTok, X and appropriate regional platforms.
• Improve acquisition quality, customer acquisition cost, conversion performance, incremental returns and long-term value.
• Own experimentation across audiences, bidding, creative concepts, landing pages and channel mix.
• Understand not only how to buy traffic but also how to create, capture, convert and compound it.
• Build an AI-enabled growth operating model across research, creative development, localization, experimentation and reporting.
• Personally evaluate and apply generative AI, LLMs, AI agents, automation and relevant marketing technology.
• Explore AI search discovery and generative engine optimization (GEO) alongside SEO.
• Use AI to improve segmentation, personalization, onboarding and engagement, within our standards for accuracy, privacy and compliance.
• Measure the commercial and operational impact of every AI workflow you introduce.

Hands-on AI fluency is essential: we value people who build and use effective workflows, not only delegate AI initiatives.

4. Content, Organic Growth & Digital Influence

• Own a content-led growth strategy spanning financial education, market insights, SEO, AI search, video and platform-native social content.
• Build multilingual, high-quality content production and distribution systems with appropriate editorial oversight.
• Develop channel strategies for YouTube, short-form video, newsletters, creators and relevant digital communities.
• Partner with research, education and product teams to transform trusted expertise and useful tools into discoverable assets.
• Measure content contribution to audience quality, qualified acquisition, activation and long-term brand authority.
• Build owned audiences and compounding organic traffic rather than relying exclusively on advertising expenditure.

5. Innovative Finance & Emerging Digital Ecosystems

• Understand developments in FinTech, digital assets, on-chain trading, decentralized finance, perpetual markets, tokenization and AI-assisted financial applications.
• Analyze the acquisition, experience, product positioning and community models of emerging financial platforms.
• Identify commercially relevant lessons from innovative finance and consumer internet businesses without chasing short‑lived hype.
• Collaborate with Product, Technology, Strategy and Compliance on new growth opportunities and customer experiences.
• Ensure any new initiative is assessed against EBC's actual products, licensing permissions, risks and legal obligations.

6. Customer Journey, Conversion & Product-Led Growth

• Own the digital growth roadmap from discovery and site engagement to registration, verification, funding and activation.
• Work across Product, UX, Engineering, Operations and CRM to remove friction in the customer journey.
• Run structured funnel analysis, customer research, A/B testing and behavioral experiments.
• Explore interactive education, useful digital tools, personalization and appropriate referral mechanisms.

Establish clear accountability, shared targets and an agreed delivery process with Product, Technology, CRM, Operations and regional teams for customer journey improvements and growth experiments.”

7. Data, Analytics & Growth Economics

• Establish reliable executive dashboards for acquisition, activation, retention and customer value.
• Connect analytics across paid platforms, websites, apps, first‑party data, CRM and relevant offline events.
• Define appropriate cost-per-qualified-customer, cost-per-funded-customer, conversion, payback and lifetime-value metrics.
• Distinguish incremental results from duplicated attribution, invalid traffic and poor‑quality sources.
• Use cohort analysis and experimentation to guide market priorities and investment decisions.
• Build and lead multidisciplinary teams in paid acquisition, organic growth, content, AI automation, conversion and analytics.
• Manage investment allocation, hiring, performance standards and external partners with clear ownership.
• Lead cross‑functional initiatives involving Brand, Product, Technology, CRM, Operations, regional leaders and Compliance.
• Introduce faster, AI-assisted operating practices and a culture of disciplined experimentation.
• Communicate progress, forecasts, risks and investment recommendations clearly to senior leadership.

Essential Qualifications:

• Proven growth outcomes: A track record of scaling digital acquisition or engagement with measurable customer and commercial results; able to explain personal contribution and economics.
• Traffic and content expertise: Deep knowledge of paid channels, organic search, social media, distribution, audience behavior and conversion.
• Practical AI capability: Demonstrable hands‑on use of generative AI, automation or AI agents to improve meaningful workflows and performance.
• Innovative finance perspective: Strong knowledge of or proven ability to learn modern FinTech, digital trading, digital asset ecosystems and internet‑native financial products.
• Leadership and execution: Experience leading cross‑functional teams and budgets with a balance of strategic direction and hands‑on problem solving.
• Communication: Excellent professional English and the ability to work effectively across regions and functions.
• FinTech, neobanking, payments, digital wallets, consumer finance and digital financial services.
• Digital asset platforms, centralized or decentralized exchanges, trading technology and related ecosystems.
• AI‑native technology companies, consumer internet, mobile products, content‑or community‑led platforms.
• Online brokerage, investment and trading platforms.

Prior CFD or FX experience is advantageous, not required. Experience in regulated financial services is valuable; every candidate must be able to work within financial promotion, compliance, privacy and consumer‑protection requirements.

WHY JOIN EBC?

This role offers an opportunity to shape the next stage of growth for an international financial services group: building new digital distribution capabilities, introducing AI‑native practices and helping advance EBC toward a more innovative and technology‑driven future.

We are not simply hiring someone to market the financial products we offer today. We seek someone who understands how people will discover, learn about and engage with financial services tomorrow - and who can help EBC build that future.

APPLICATION & SELECTION

• A personally led growth initiative, including meaningful quantitative commercial outcomes.
• A real AI‑enabled workflow or product experiment, with concrete evidence of effectiveness.
• An innovative financial or consumer technology platform you admire and lessons relevant to EBC.
• Your initial plan for building EBC's AI‑powered, content‑led and performance‑focused global growth engine.

EBC Financial Group supports responsible innovation, customer trust and compliance with applicable financial regulations in every market.