Product Owner, Digital Acquisition

Standard Chartered; Kuala Lumpur; Hybrid; MYR 180,000 - 300,000; Full time

Job summary

Standard Chartered is seeking a Senior Product Owner to optimise web growth and the conversion funnel across global markets. You will own end‑to‑end strategies for organic acquisition, landing pages, onboarding, and funding, applying AI‑assisted prototyping and personalised journeys.

You will leverage Adobe Analytics, Target, AEP, and AEM to drive measurable uplift and maintain a CRO knowledge base for rapid, scalable experimentation.

Qualifications

• 7+ years in senior product/ CRO roles with hands-on web/app funnel ownership.
• Proficiency in English and Mandarin for WRB markets.
• Expert in Adobe Analytics, Target, AEP and AEM without analyst support.

Responsibilities

• Own global web growth and conversion roadmap across web & mobile.
• Drive organic growth: SEO, site structure, and discoverability.
• Diagnose with Adobe Analytics and quantify revenue/traffic impact.
• Generate, prioritise, document testable hypotheses: UX, journey, content.
• Design and run A/B/multivariate tests end-to-end; QA and interpretation.
• Prototype variants with AI-assisted design tools; contribute hands-on.
• Own retargeting/personalisation journeys using Adobe Target/AEP/AEM.
• Build an CRO knowledge base across markets; share learnings.

Skills

Senior Product Owner/CRO/Growth Lead

English & Mandarin

Hypothesis generation

UX/UI/design sense

AI‑assisted rapid prototyping

Agile

Analytics-driven decision making

Education

Bachelor’s or Master’s degree in Marketing or CS

Tools

Adobe Analytics

Adobe Target

Adobe Experience Platform (AEP)

Adobe Experience Manager (AEM)

AI tools for prototyping

Job description

About the Role

This role is responsible for optimising end-to-end web growth and acquisition funnel for Standard Chartered's public and digital properties, across all WRB markets, with a dual mandate: grow qualified website traffic through organic channels, and convert that traffic into funded, new-to-bank customers. The Senior Product Owner runs Web Optimisation, CRO, and Organic Growth as a single connected discipline; combining rigorous Adobe Analytics-driven diagnosis, structured hypothesis generation across experience, journey, and content, hands‑on design sense, AI‑assisted rapid prototyping, and personalisation/retargeting to compound growth and conversion gains quarter over quarter, on both web and mobile web.

• Own the web growth and conversion roadmap end to end; organic traffic acquisition, landing, onboarding, and account funding; across desktop web and mobile web, for all WRB markets.
• Drive organic growth: SEO/content strategy, site structure, and discoverability improvements that increase qualified traffic ahead of the conversion funnel.
• Use Adobe Analytics (Analysis Workspace, segments, fallout/flow reports, attribution) to identify statistically meaningful friction points and quantify their revenue and traffic impact.
• Generate, prioritise, and document testable hypotheses across three layers; experience (UX/UI), journey (flow and sequencing), and content (messaging, creative, copy); using a structured framework (problem -> insight -> hypothesis -> expected impact -> test design).
• Design and run A/B and multivariate tests end-to-end: hypothesis, build brief, QA, launch, statistical read-out, and decision (ship/kill/iterate).
• Bring design sense directly into the process; sketch, wireframe, or rapid‑prototype experiment variants personally using AI‑assisted design tools, rather than relying solely on a design queue.
• Own retargeting and personalisation: build and test personalised journeys and audiences using Adobe Target, Adobe Experience Platform (AEP), and Adobe Experience Manager (AEM).
• Apply AI tools across the full workflow; analytics summarisation, hypothesis ideation, rapid prototyping, copy/creative variant generation, test‑result interpretation; to increase experimentation velocity without sacrificing rigour.
• Build and maintain a CRO knowledge base: what has been tested, what won, what lost, and why; preventing repeat testing and institutional memory loss across markets.
• Report funnel, traffic, and experiment performance to senior stakeholders (Head of Digital Acquisition, Global Head of Affluent/Digital) in commercial terms; traffic growth, NTB volume, funding rate, cost per funded account.
• Ensure all experimentation and personalisation is compliant with SC's risk, brand, and regulatory standards across all markets.

Core responsibilities

• Grow the global organic traffic target for sc.com and SC Mobile across key markets. Grow qualified organic sessions to priority products and journeys.
• Define and run the AI-search visibility programme (GEO/AEO): entity definition, answer-first structures within compliance limits, citable-source strategy. Measure AI share-of-voice, not only rankings. Cover Western engines (ChatGPT, Gemini, Perplexity) and Chinese engines (Ernie, Doubao) in-market.
• Set and enforce the global technical-SEO standard - crawl and index health, Core Web Vitals, mobile rendering, structured data. Prioritise fixes with engineering.
• Own the global schema and structured‑data framework for web and app, serving both rich results and AI machine‑readability.
• Own ASO standards for SC Mobile across the app stores: metadata, keywords, listing conversion, review velocity. (China runs on Android and local stores, not Play Store.)
• Set the global content and E‑E‑A‑T standard for YMYL financial content. Produce flagship content hands‑on; in‑country executes the rest.
• Build and own the measurement layer: organic analytics, AI share‑of‑voice tracking, per‑market scorecards.
• Build AI‑first workflows that make a five‑market remit run on lean headcount - automated audits, schema generation, content briefing, AI‑visibility monitoring, localisation at scale.
• Run the hybrid delivery model: own standards in‑house and execute through a mix of in‑house resource and specialist agencies, including a China‑market agency. Set scope, standards and QA.
• Orchestrate across in‑country marketing, content, product, engineering and compliance; drive adoption in markets that do not report to the squad.

Experiences, Qualifications And Skills

• Bachelor’s or Master’s degree in Marketing, Computer Science or any related field.
• Candidate with more than 7 years experience in a Senior Product Owner, CRO, or Growth Lead role with direct, hands‑on ownership of a web or app conversion funnel; banking, fintech, e‑commerce, or high-consideration digital sales preferred.
• Proficiency in English and Mandarin (spoken and written) to support WRB driven intiative for specific market
• Expert-level fluency in Adobe Analytics; able to build custom segments, fallout and flow reports, calculated metrics, and attribution models without analyst support.
• Expert in Adobe Target, Adobe Experience Platform (AEP), and Adobe Experience Manager (AEM); able to design, build, and launch personalised and retargeted journeys directly.
• Excellent design sense with the ability to contribute directly to experience design; wireframing, prototyping, and evaluating UI/UX quality, not just briefing designers.
• Practical, hands‑on experience using AI tools for rapid prototyping; turning a hypothesis into a testable design or content variant in hours, not sprint cycles.
• Deep hypothesis‑generation capability across experience, journey, and content; with a track record of tests and quantifiable uplift across all three.
• Good organic growth background; SEO, content strategy, and site architecture decisions that move traffic, not just conversion.
• Expert understanding of core web concepts; page performance, tagging (Adobe Launch/DTM), responsive/mobile web behaviour, and how the web stack constrains or enables experimentation and personalisation.
• Able to work across both web and mobile app contexts, understanding how journeys hand off between the two.
• Experience in a regulated, multi‑market environment is an advantage; banking/wealth acquisition funnel experience is a strong plus.

Core Skills

• GEO (Generative Engine Optimization)
• AEO (Answer Engine Optimization)
• SEO (Search Engine Optimization)
• Analytics
• CMS (Content Management System)
• Agile
• User experience
• Microsoft 365

KPIs

• Sustained growth in organic website traffic and qualified reach, alongside improved NTB conversion rate from that traffic to funded account.
• A live, prioritised experimentation backlog (ICE/PIE-scored) spanning experience, journey, and content hypotheses, with a predictable weekly or bi-weekly test cadence.
• Funnel drop-off points identified and closed through data, not opinion; every major change traceable to an Adobe Analytics finding or test result.
• Personalised, retargeted journeys live in production via Adobe Target/AEP, measurably outperforming static control experiences.
• Design-led experiment variants prototyped and validated with AI tools in days, not sprints.
• A reusable hypothesis and experiment-design framework the wider Digital Acquisition hive can adopt across markets.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us. Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together We

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What We Offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first‑aiders and all sorts of self‑help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.