Global Content Strategy Director

Vistra; Kuala Lumpur; On-site; MYR 320,000 - 520,000; Full time

Job summary

Vistra is hiring a Global Content Marketing Director to lead the strategy, production, and governance of content across the brand and marketing ecosystem. Based in Malaysia with regional scope, you will own the content engine, editorial standards, and cross‑functional collaboration to drive demand and brand equity.

You will manage a Content Writer and Digital Content Creator, partner with Brand, Regional Marketing, Sales, and Solutions teams, and deliver content that supports GTM priorities with

Qualifications

• 8–12+ years in B2B content marketing, with senior/director experience.

Responsibilities

• Define global content marketing strategy and roadmap with clear goals and KPIs.
• Lead development of content assets: blogs, whitepapers, eBooks, case studies, video scripts, webinars, infographics, thought leadership.
• Own distribution across owned, earned, and paid media; drive SEO and social presence.
• Lead and mentor Content Writer and Digital Content Creator; manage external agencies.
• Develop thought leadership through executive articles and positioning papers.
• Measure content KPIs, attribution, and impact on pipeline and revenue.

Skills

Storytelling

Content strategy

Editorial planning

Multi-channel distribution

ABM content

SEO

Data analytics

Cross-functional collaboration

Team leadership

Education

Bachelor's degree in Marketing/Communications

Tools

Headless CMS

CRM

AI content tools

Job description

Vistra is hiring a Global Content Marketing Director to lead the strategy, production, and governance of content across the brand and marketing ecosystem. Based in Malaysia with regional scope, you will own the content engine, editorial standards, and cross‑functional collaboration to drive demand and brand equity.

You will manage a Content Writer and Digital Content Creator, partner with Brand, Regional Marketing, Sales, and Solutions teams, and deliver content that supports GTM priorities with