Growth-Focused Creative Strategist

Grvt; Malaysia; Hybrid; MYR 60,000 - 120,000; Full time

Job summary

Grvt in Malaysia is seeking a growth-minded marketer who can turn a complex product into a memorable story. This hybrid role blends strategy, creative, and analytics to drive real growth rather than engagement vanity metrics.

You will dig into user behavior, translate positioning into ideas, write concepts, direct how campaigns look and move, and shape GTM launches that tie to business goals like adoption and revenue.

Qualifications

• Track record of concepts shipped with measurable results.
• Competent reading of performance data (CTR, conversion, retention).
• Strong creative business instincts.
• Clear point of view on visual and motion direction.
• Experience working with Product, Design and Growth teams.

Responsibilities

• Develop core creative ideas behind product GTM strategies and launches.
• Infuse strategy with audience-focused thinking.
• Translate positioning into simple, repeatable concepts.
• Test concepts against user behavior and funnel data.
• Direct visual direction and collaboration with designers/creatives.

Skills

Concept development

Data-driven decision making

Creative direction

Cross-functional collaboration

Trend fluency

Job description

Grvt in Malaysia is seeking a growth-minded marketer who can turn a complex product into a memorable story. This hybrid role blends strategy, creative, and analytics to drive real growth rather than engagement vanity metrics.

You will dig into user behavior, translate positioning into ideas, write concepts, direct how campaigns look and move, and shape GTM launches that tie to business goals like adoption and revenue.