FRESH FOOD EXECUTIVE

myNEWS HOLDINGS BERHAD

Kuala Lumpur

On-site

MYR 90,000 - 150,000

Full time

14 days+

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Job summary

myNEWS Holding Berhad is seeking a Bakery Category Manager to strategize and drive 360-degree initiatives across product and promotions. You will develop store-level strategies, manage slots and assortments, and collaborate with marketing and suppliers to grow revenue and profitability.

The role requires 4–5 years in bakery category management, strong promotional planning ability, and a proactive, independent work style within a fast-paced retail environment.

Qualifications

4–5 years of working experience in bakery category management.
Creative mind to innovate and drive new products and platforms.
Promotion planning capability and ability to work independently.
Strong problem-solving capability.

Responsibilities

Strategize the 360 implementation to achieve revenue and gross profit targets.
Drive innovative strategies aligned with MARU brand positioning.
Develop and activate 6 Ps: Product, Promotion, Place, Price, People, Positioning.
Collaborate with Fresh Food and Brand Marketing to boost transaction counts and ticket size.
Build relationships with suppliers and secure favorable terms.
Prepare annual budgets in collaboration with superiors.
Visit stores for market research, monitor trends, and analyze competitors.
Support brand expansion plans and other tasks as assigned.

Skills

Bakery category management

Promotions planning

Market research

Forecasting

Negotiation with suppliers

Team collaboration

Job description

Duties & Responsibilities

Strategy

To strategize the 360 Implementation that encompasses full PDCA cycle of accountability; Plan, Develop, Control and Action to ensure the achievement of short- and long-term Revenue and Gross Profit Target for the portfolio
To drive a successful, profitable, and sustainable Innovation strategies that befit the MARU brand positioning.
To develop and activate effectively and efficiently 6 PS; Products, Promotions, Place, Price, People (Handling, Storage & Display Planogram) and Positioning for the offerings.
To continuously sharpen strategies with consistent scanning of the competitive eco system; Customer, Channel, Competitor, Cost and Category/Portfolio Trend.
To develop strong relationship with parties that delivers win-win collaboration.
To strategically collaborate with peers in Fresh Food and Brand Marketing to build strong sustainable Transaction Count and Ticket Size
To secure back income from Suppliers through Supply Agreement/TTA and put in place clauses to protect the interest of the business
To contribute towards the preparation of Annual Budget in conjunction with the superior.

Operations

To develop the innovation and plan the sales vs target, recovery of sales on any shortfalls and mitigation plan.
To conduct range reviews and undertaking continuous improvement of the product offering through effective range analysis.
To develop 3 months rolling forecast, in conjunction with Marketing Thematic Plan.
To keep abreast of the current market trends, customer requirements and competitor activities to identify market opportunities
To create new item code for every NPD and maintain the necessary master file and system updates for items, including combo & promotion settingTo evaluate promo mechanism and create effectives promotions with effective ROI on promotions, where applicable.
To track promo performance on a timely basis and quantify the contribution of NPD to overall Category Sales
To visit stores consistently and perform market research on market trends and competitor analysis.
To create effective relationships with outlet staff through regular touch points.
To ensure Maru brand image are upheld through every planning and execution.
Support brand expansion plans
Any other ad hoc tasks assigned by Superior or Management

People

To be a strong team player

Job Requirements

Must have:

1.Min 4 - 5 year(s) of working experience in Bakery category management.
2.A creative mind to innovate and drive new products and platforms within product categories to help drive the business growth.
3.Promotion planning capability highly desirable and must be able to work independently.
4.Strong problem-solving capability.

Good to have:

1.Good communication skills, both written and verbal.
2.Result oriented, able to work at a fast pace, multi-task and tight deadlines environment.

myNEWS Holding Berhad currently has over 400 retail stores in Malaysia. We are the market leader in press and convenience retailing, specializing in convenience items such as tobacco, reload services, beverages, snacks, confectioneries and printed media. Our outlets are located at easily accessible locations in popular shopping malls, hypermarkets, hospitals, office complexes, hotels and transportation hubs.

Since its inception in 1997, we continuously strive to offer quality products and services. We constantly evolve our stores and offerings for an easy and efficient shopping experience. We operate under brands such as myNEWS.com, newsplus, MAGBIT, THE FRONT PAGE, as well as WHSmith, which is operated under our equal joint venture with WHSmith Travel, one of UK’s leading retailers. What’s more, we are also involved in the operation of WHSmith news and book retailing stores in airports throughout Malaysia, and run a food and beverage outlet named Bison Café. In addition, we have food processing centre which producing fresh food products and selling in our outlets.

In view of our rapid growth and aggressive expansion plans, we are looking for energetic, enthusiastic and service oriented individuals to join us.

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