Finance Business Partner, CMO

Ant International; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Ant International seeks a Finance Business Partner to support the CMO organization in Kuala Lumpur. You will own annual budget planning, quarterly rolling forecasts, and marketing spend management to align resources with strategy.

In addition, you will build ROI models, deliver pre- and post-investment reviews, and lead monthly business reviews with finance and marketing leadership. Strong English and Mandarin, cross-timezone collaboration, and Kuala Lumpur base are expected.

Qualifications

• 5–7 years of FP&A or business finance experience; exposure to marketing spend management is preferred.
• Strong proficiency in marketing ROI frameworks and data modeling (Excel/SQL/BI); interest in AI productivity tools.

Responsibilities

• Serve as Finance Business Partner to the CMO, owning annual budget planning, quarterly rolling forecasts, and marketing spend management.
• Build and refine ROI framework for marketing investments, delivering pre- and post-investment reviews to guide spend decisions.
• Lead monthly/quarterly business reviews, identify spend anomalies and efficiency opportunities, and provide finance-led recommendations.
• Own day-to-day finance review and approval duties for the CMO organization, including budget approvals, contract reviews, and PO governance.
• Ensure accuracy and compliance of marketing expense accounting, covering accrual management and cross-entity, multi-currency cost allocation.
• Partner with HQ and regional finance, procurement, and legal teams to optimize expense management processes and drive adoption of digital/AI tools.
• Support ad-hoc analysis and special projects for the CMO office (e.g., major sponsorship evaluations, resource reviews).

Skills

Marketing ROI

CAC/LTV

Incrementality analysis

Modeling

Excel

SQL

BI

AI productivity tools

Education

Bachelor's degree

CPA/ACCA

Tools

Excel

SQL

BI

Job description

• Serve as the Finance Business Partner to the CMO organization, owning annual budget planning, quarterly rolling forecasts, and marketing spend management to keep resource allocation aligned with business strategy;
• Build and continuously refine the ROI evaluation framework for marketing investments (incentives, campaigns, brand sponsorships), delivering pre-investment business cases and post-investment reviews to guide spend decisions and budget reallocation;
• Lead monthly/quarterly business reviews, identify spend anomalies and efficiency opportunities, and provide finance-led recommendations to the CMO and CFO;
• Own day-to-day finance review and approval duties for the CMO organization, including budget approvals, financial review of contracts (commercial and payment terms), and PO governance;
• Ensure accuracy and compliance of marketing expense accounting, covering accrual management and cross-entity, multi-currency cost allocation;
• Partner with HQ and regional finance, procurement, and legal teams to optimize expense management processes and drive adoption of digital/AI tools;
• Support ad-hoc analysis and special projects for the CMO office (e.g., major sponsorship evaluations, resource reviews).

Job requirements

• Bachelor's degree or above in Finance, Accounting, Economics, or related fields; CPA/ACCA or equivalent qualification is a plus;
• 5–7 years of experience in FP&A or business finance; prior exposure to marketing spend management in internet, payments, or platform companies preferred;
• Solid command of marketing ROI frameworks (CAC/LTV, incrementality analysis), strong modeling and data skills (Excel/SQL/BI); hands-on experience with or strong interest in AI productivity tools;
• Excellent cross-functional communication and influencing skills, comfortable partnering with senior executives and business stakeholders; full professional proficiency in both English and Mandarin;
• Adaptable to cross-timezone, cross-cultural collaboration; open to being based in either Kuala Lumpur;
• Resilient under pressure with a strong sense of ownership; commercially astute and a fast learner, staying curious about new things and able to drive work forward independently in ambiguous situations.