F&B Product Innovation & Launch Manager

SANG F&B SDN. BHD.; Johor Bahru; Vor Ort; MYR 120.000 - 210.000; Vollzeit

Zusammenfassung

SANG F&B GROUP in Malaysia is seeking a Product Innovation & Commercialization Manager (F&B) to lead customer-led menu and product innovations across Sang brands, aiming for commercially viable FMCG products and post-launch reviews.

You will own research, concept development, pricing, and collaborate with culinary, central kitchen, procurement, finance, operations, marketing, packaging, quality and compliance teams to drive successful product launches.

Qualifikationen

• At least 5 years of relevant experience in F&B product management, innovation, new product development, FMCG brand or category management, or equivalent.
• Demonstrated ownership of at least one complete product launch, from market insights and commercial case development through execution and post-launch evaluation.
• Strong consumer research, competitor benchmarking, pricing, basic P&L and margin analysis, and project management skills.
• Ability to influence cross-functional stakeholders without directly managing their departments.
• Strong written and verbal communication skills, with the ability to present clear, evidence-based recommendations.
• Experience with multi-outlet F&B businesses and/or OEM consumer products is an advantage.
• Food science or chef experience is not compulsory.

Aufgaben

• Research dining trends, customer needs, competitors and menu gaps, and propose a quarterly innovation and product launch calendar.
• Lead product concepts, customer segmentation, value propositions, target pricing, projected demand and gross-margin business cases.
• Coordinate culinary and central kitchen trials, procurement, finance, operations and marketing through testing, rollout and launch.
• Track launch sales, margins, uptake and customer feedback, and recommend menu refinement, scaling or discontinuation.
• Evaluate the end-to-end customer journey across brands through customer feedback, store observation and competitor benchmarking.
• Identify opportunities in menu structure, brand differentiation, customer value, membership, loyalty, pricing and marketing propositions.
• Present evidence-based improvement proposals, coordinate agreed initiatives with relevant teams and measure outcomes.
• Assess and prioritise own-brand FMCG opportunities, including instant coffee, instant noodles, sauces and packaged products.
• Define product concepts, positioning, target prices, target costs and sales channels, while identifying suitable OEMs and suppliers.
• Coordinate samples, quality and compliance checks, packaging, negotiations and launch readiness with relevant specialists.

Kenntnisse

Consumer research

Pricing & P&L analysis

Margin analysis

Project management

Cross-functional influence

Jobbeschreibung

SANG F&B GROUP in Malaysia is seeking a Product Innovation & Commercialization Manager (F&B) to lead customer-led menu and product innovations across Sang brands, aiming for commercially viable FMCG products and post-launch reviews.

You will own research, concept development, pricing, and collaborate with culinary, central kitchen, procurement, finance, operations, marketing, packaging, quality and compliance teams to drive successful product launches.