Executive - Strategic Communications & Digital Marketing Analyst

Sunway Berhad; Subang Jaya; Vor Ort; MYR 56.000 - 100.000; Vollzeit

Zusammenfassung

Sunway Berhad in Malaysia is seeking an Executive - Strategic Communications & Digital Marketing Analyst to analyse digital performance, audience behaviour, and engagement, and to translate data into strategic recommendations for management.

You will create dashboards, conduct competitive benchmarking, support crisis communications, and collaborate with internal teams on digital strategies aligned with Sunway's objectives.

Qualifikationen

• Bachelor's degree in a relevant field.
• 1–3 years in Digital Strategy, Digital Analytics or related field.
• Proficient in Excel and PowerPoint; able to present insights clearly.

Aufgaben

• Analyse digital and social media performance and provide insights.
• Develop dashboards and reports for management reviews.
• Conduct social listening, market intelligence, and benchmarking.
• Translate data findings into strategic recommendations for digital comms.
• Support crisis communication with sentiment tracking and reporting.
• Collaborate with stakeholders to implement digital strategies.
• Identify opportunities to improve digital performance.

Kenntnisse

Digital analytics

Data interpretation

Storytelling

Presentation skills

English proficiency

Bahasa Malaysia

Team collaboration

AI awareness

Ausbildung

Degree in Business Analytics

Tools

Excel

PowerPoint

Jobbeschreibung

Executive - Strategic Communications & Digital Marketing Analyst

Founded in 1974, Sunway Group is one of Southeast Asia’s leading conglomerates with a presence spanning over 50 locations worldwide. Our dedicated 20,000-strong team drives sustainable development and socio-economic progress across diverse sectors, including core interests in real estate, construction, healthcare, education, leisure, retail, and hospitality. In 2024, Sunway proudly celebrated our 50th anniversary, a rare and significant milestone achieved by very few companies globally. As we look to the next 50 years and beyond, we remain steadfast in our commitment to nation-building and advancing the United Nations Sustainable Development Goals (UN-SDGs), aligning them with our Environmental, Social and Governance (ESG) framework and corporate strategy. Our three publicly listed entities – Sunway Berhad, Sunway Construction Group, and Sunway REIT –collectively represent a robust and socially responsible real-estate value chain.

Job Requirements

Analyse digital and social media performance, audience behaviour, and engagement metrics to provide actionable insights and strategic recommendations.

Develop and maintain performance dashboards and reports, supporting the preparation of insights, trends, and recommendations for management review.

Conduct social listening, market intelligence, and competitor benchmarking to identify emerging trends, audience sentiment, risks, and opportunities that support strategic decision-making.

Translate data and findings into meaningful insights that support digital communications, brand positioning, and corporate storytelling initiatives.

Support crisis communication preparedness by tracking sentiment, monitoring issue developments, and preparing analytical reports to facilitate informed decision-making during crisis situations.

Monitor digital, social, and media conversations to identify potential issues and reputational risks, escalating findings and supporting communication response efforts where required.

Collaborate with internal stakeholders to support the development and implementation of digital strategies aligned with the Group's corporate objectives.

Identify opportunities to enhance digital performance through audience segmentation, channel optimisation, platform innovation, and data-driven decision-making.

Monitor developments in digital platforms, AI technologies, analytics tools, and industry best practices, recommending new approaches to improve digital performance and audience engagement.

Work closely with internal teams and external partners to ensure digital initiatives are aligned with strategic objectives and performance expectations.

Perform other duties as assigned by the line manager.

Minimum Qualifications

• Bachelor's Degree in Business Analytics, Data Analytics, Marketing, Digital Marketing, Statistics, or a related discipline.
• Minimum 1-3 years of relevant experience in Digital Strategy, Digital Analytics, Marketing Analytics, or a related discipline.
• Strong analytical mindset with the ability to interpret data, identify trends, and translate data insights into actionable recommendations that support business and communication objectives.
• Strong proficiency in Microsoft Excel and PowerPoint, with the ability to analyse data and present insights effectively to stakeholders across different levels of the organisation.
• Good business acumen, critical thinking, and problem-solving skills with the ability to make data-driven recommendations.
• Strong presentation and communication skills, with the ability to collaborate effectively with stakeholders and cross-functional teams.
• Excellent written and verbal communication skills in English and Bahasa Malaysia. Mandarin is an added advantage.
• Self-motivated, intellectually curious, and passionate about leveraging digital insights, emerging technologies, and AI to drive business impact.

Unlock job insights

BUILDING ENDURING COMMUNITIES

Established in 1974, Sunway Group is one of Malaysia’s largest conglomerates with core interests in real estate, construction, education, healthcare, retail and hospitality, with a unique build-own-operate business model. We are committed to the 17 United Nations Sustainable Development Goals and continue to align our business strategies towards mininising environmental impact, and advancing economic and social progress. With a presence in more than 50 locations primarily in the Asia region, Sunway Group comprises 13 business divisions – real estate, construction, retail, hospitality, leisure, healthcare, education, financial and investment services, trading and manufacturing, building materials, quarrying, Real Estate Investment Trust (REIT) and digital.

In all that we do, we are driven by our core values of Integrity, Humility and Excellence.

BUILDING ENDURING COMMUNITIES

Established in 1974, Sunway Group is one of Malaysia’s largest conglomerates with core interests in real estate, construction, education, healthcare, retail and hospitality, with a unique build-own-operate business model. We are committed to the 17 United Nations Sustainable Development Goals and continue to align our business strategies towards mininising environmental impact, and advancing economic and social progress. With a presence in more than 50 locations primarily in the Asia region, Sunway Group comprises 13 business divisions – real estate, construction, retail, hospitality, leisure, healthcare, education, financial and investment services, trading and manufacturing, building materials, quarrying, Real Estate Investment Trust (REIT) and digital.

In all that we do, we are driven by our core values of Integrity, Humility and Excellence.