Executive Personal Branding & Content Lead

Tap Growth ai; Petaling Jaya; On-site; MYR 45,000 - 56,000; Full time

Job summary

Tap Growth ai, based in Singapore, is seeking a dynamic Personal Branding & Content Senior Executive to support the CEO and drive personal branding across English and Mandarin content.

The role blends administrative coordination with creative content production for short videos (Reels, TikTok, Xiaohongshu) and strategic social media management across multiple platforms.

Location: Petaling Jaya, Malaysia; Work from Office; travel as required.

Qualifications

• Diploma or Degree in Marketing, Communications, Mass Communications, Digital Media, or Business.
• 2–3 years of experience in Social Media, Content Creation, Digital Marketing, or Personal/Executive Assistance.
• Excellent written and spoken skills in English and Mandarin.
• Proficient in TikTok, Instagram, Xiaohongshu (XHS), Facebook, and editing tools like CapCut or Canva.
• Creative, detail-oriented, and capable of handling confidential information with high discretion.
• Willingness to travel for events and business trips is required.

Responsibilities

• Executive & Personal Support: Assist the CEO/ED with daily tasks, meeting minutes, task follow-ups, business travel itineraries, entertainment logistics, and departmental coordination.
• Event & Travel Coordination: Accompany executives on domestic/overseas business trips, corporate events, and training sessions to provide on-site administrative and branding support.
• Content Creation & Strategy: Plan, script, capture behind-the-scenes content, and publish engaging short-form videos (Reels, TikTok, Xiaohongshu) and static posts in English and Mandarin.
• Social Media Management: Manage and grow official TikTok, Instagram, Xiaohongshu, and Facebook channels to hit a monthly target of 12 posts per executive (6 videos, 6 static/carousels).
• Visual Identity & Production: Coordinate styling/wardrobe, capture BTS media, maintain digital asset libraries, and collaborate with external production vendors, designers, and internal teams.
• Audience Engagement: Maintain a content calendar, monitor performance metrics, and handle public comments/DMs with professionalism.

Skills

Social Media

Content Creation

Digital Marketing

Executive Assistance

Education

Diploma or Degree in Marketing/Communications/Digital Media/Business

Tools

CapCut

Canva

Job description

Tap Growth ai, based in Singapore, is seeking a dynamic Personal Branding & Content Senior Executive to support the CEO and drive personal branding across English and Mandarin content.

The role blends administrative coordination with creative content production for short videos (Reels, TikTok, Xiaohongshu) and strategic social media management across multiple platforms.

Location: Petaling Jaya, Malaysia; Work from Office; travel as required.