Digital Content & Project Marketing Executive

Hunters International Sdn Bhd; Petaling Jaya; On-site; MYR 39,000 - 50,000; Full time

Job summary

Hunters International Sdn Bhd in Petaling Jaya, Malaysia is seeking a Digital Content & Project Marketing Executive to drive video content, social campaigns, and creative marketing for property launches. This full‑time role is based in the office, supporting cross‑functional teams including sales and project management.

You will create and manage short‑form video content, write compelling copy, and apply AI tools to optimize campaigns.

Qualifications

• Strong digital and social media instincts; able to shoot and edit short‑form videos.
• Proficient with TikTok, Instagram, Facebook, and Xiaohongshu (XHS).
• Fluent in Mandarin and English.
• Experience with CapCut, Canva, and AI tools for content creation.
• Creative, proactive, fast‑moving and willing to experiment with new formats.
• Prior real estate marketing experience is a plus.

Responsibilities

• Content Planning & Creation: develop marketing ideas and content for property launches.
• Video Production: plan, shoot, and edit short videos for social channels.
• Copywriting & Scheduling: write hooks, scripts, and captions, maintain content calendars.
• Trend & AI Integration: leverage trends and AI tools to optimize production.
• Campaign Support & Analytics: collaborate with sales teams and track engagement metrics.

Skills

Video editing

Social media

Bilingual (Mandarin/English)

Tools

CapCut

Canva

AI tools

TikTok

Instagram

Facebook

Xiaohongshu

Job description

About the Company:

Founded in Singapore, the company is leading real estate agency operates as one of the region's largest listed real estate brokerages, delivering integrated services spanning residential, commercial, and industrial transactions, project marketing, investment sales, corporate leasing, and property valuation.

We are looking for a proactive Digital Content & Project Marketing Executive to drive video content, social media campaigns, and creative marketing strategies for the property project launches.

Location: Petaling Jaya, Malaysia

Work Mode: Work from Office

Role: Digital Content & Project Marketing Executive

Key Responsibilities:

• Content Planning & Creation: Develop creative marketing ideas, project IP, and personal/agent branding content for property launches.
• Video Production: Plan, shoot, and edit short-form videos (TikTok, Instagram Reels, Facebook & YouTube Shorts), including walkthroughs, talking-head videos, and lifestyle content.
• Copywriting & Scheduling: Write high-converting hooks, scripts, and captions while maintaining project content calendars.
• Trend & AI Integration: Turn current social trends into property content and leverage AI tools, CapCut, and Canva to optimize production.
• Campaign Support & Analytics: Work closely with Project & Sales teams on marketing campaigns and track performance metrics to boost engagement and drive leads.

Requirements & Qualifications:

• Strong digital and social media sense with the ability to shoot and edit short-form videos independently.
• Proficient with TikTok, Instagram, Facebook, and Xiaohongshu (XHS).
• Proficiency in both Mandarin & English.
• Hands-on experience with video editing tools (CapCut, Canva) and comfort utilizing AI tools for content creation.
• Creative, proactive, fast-moving, and willing to experiment with new content formats.
• Prior experience in real estate marketing is an advantage, but not compulsory.

Remunerations:

RM 3,500 - RM 4,500