Executive Director of Marketing

ACI HR Solutions; Kuala Lumpur; On-site; MYR 350,000 - 520,000; Full time

Benefits offered by this job

Leadership role

Brand influence

Sustainability focus

Professional development

Job summary

The client is a renowned boutique luxury resort and seeks an Executive Director of Marketing to lead branding, communications, and the resort’s creative direction. The role requires steering international media relations, experiential programming, sustainability storytelling, and a high-performing team to elevate guest experiences and expand the brand to a new generation of discerning travellers.

You will partner with the General Manager and corporate teams to align marketing with business

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business, Hospitality Management, or related field.
• Minimum 10 years of senior-level marketing and brand experience in luxury resorts.
• Proven track record in brand stewardship, creative direction, and content development.
• Established international network across luxury travel, lifestyle, and media.
• Experience delivering experiential programming, partnerships, and brand activations.
• Strong strategic, organizational, and methodological capabilities.
• Exceptional written and spoken English with editorial judgment.
• Discretion, cultural sensitivity when working with senior stakeholders.
• Commitment to sustainability, conservation, and responsible travel.
• Prior boutique luxury resort experience required.

Responsibilities

• Lead the strategic and creative direction for the resort’s marketing, branding, and communications.
• Oversee the resort’s visual identity, photography, film, editorial storytelling, and digital presence.
• Build and nurture relationships with international media, editors, journalists, and tastemakers.
• Develop and execute sophisticated resort activations, cultural programming, and brand collaborations.
• Provide marketing leadership for new and extended hospitality offerings, including high-end residential experiences and private events.
• Champion the resort’s sustainability commitments, ensuring authentic communication of conservation and regenerative travel initiatives.
• Build and lead a team of specialists across brand, communications, digital, and content disciplines.
• Collaborate with the General Manager, resort leadership, and corporate teams to align marketing strategies with business objectives.

Skills

Executive leadership

Brand stewardship

Luxury hospitality marketing

Content development

International media relations

Digital marketing strategy

Editorial judgment

Sustainability communications

Boutique luxury resort experience

English proficiency

Education

Bachelor’s or Master’s degree in Marketing, Communications, Business, Hospitality Management

Job description

Overview

Our client's resort has established itself as a beacon of international luxury hospitality for over three decades. Renowned for its harmonious blend of nature, architecture, and service, their legacy is further enriched by a deep commitment to sustainability and community through our conservation initiative.

We are seeking an exceptional Executive Director of Marketing to join their senior leadership team and help shape the next chapter of their story. This is a rare opportunity to lead the marketing and branding efforts for one of the most recognized names in luxury resort hospitality, while evolving how the property is experienced and communicated to a new generation of discerning guests.

Responsibilities

As the Executive Director of Marketing, you will:

• Lead the strategic and creative direction for the resort’s marketing, branding, and communications.

• Oversee the resort’s visual identity, photography, film, editorial storytelling, and digital presence.

• Build and nurture relationships with international media, editors, journalists, and tastemakers.

• Develop and execute sophisticated resort activations, cultural programming, and brand collaborations.

• Provide marketing leadership for new and extended hospitality offerings, including high-end residential experiences and private events.

• Champion the resort’s sustainability commitments, ensuring responsible and authentic communication of conservation and regenerative travel initiatives.

• Build and lead a team of specialists across brand, communications, digital, and content disciplines.

• Collaborate closely with the General Manager, resort leadership, and corporate teams to align marketing strategies with overall business objectives.

Qualifications

The ideal candidate will bring:

• A Bachelor’s or Master’s degree in Marketing, Communications, Business, Hospitality Management, or a related field.

• A minimum of 10 years of senior-level marketing and brand experience, with substantial leadership experience in the luxury resort segment.

• A proven track record of brand stewardship, creative direction, and content development.

• An established international network across luxury travel, lifestyle, and media sectors.

• Experience in developing experiential programming, partnerships, and brand activations.

• Strong strategic, organizational, and methodological capabilities.

• Exceptional written and spoken English, with excellent editorial judgment.

• Discretion, cultural sensitivity, and confidence in working with senior stakeholders.

• A genuine personal commitment to sustainability, conservation, and responsible travel.

• You must have prior boutique luxury resort experience

Day-to-Day

Your daily responsibilities will include:

• Setting and executing the resort’s annual marketing strategy and budget.

• Directing creative projects, including photography, film, and editorial content.

• Managing relationships with international media and overseeing public relations efforts.

• Leading the development of digital marketing campaigns and social media strategies.

• Collaborating with internal teams to uncover and share compelling stories and experiences.

• Overseeing the planning and execution of resort activations, events, and partnerships.

• Mentoring and developing a team of marketing specialists, fostering a culture of excellence and innovation.

• Monitoring and analyzing marketing performance metrics to ensure alignment with business goals.

Benefits

We offer a competitive compensation package, including:

• A leadership role within a globally recognized luxury resort.

• The opportunity to shape the future of an iconic brand.

• Collaboration with a passionate and talented team.

• Access to a pristine natural environment and a commitment to sustainability.

• Professional development opportunities and the chance to work on innovative projects.

A Rare Opportunity

This is more than a marketing role; it is an opportunity to become a steward of a globally celebrated brand. You will have the chance to honor a legacy built over decades while exploring new and innovative ways to carry the brand forward.