Executive, Brand

AirBorneo Airways Sdn Bhd; Kuching; On-site; MYR 90,000 - 120,000; Full time

Job summary

AirBorneo Airways Sdn Bhd seeks a Brand Project Lead to drive brand initiatives aligned with CX priorities. You will collaborate with the CX team and external partners to deliver actionable brand projects, ensuring consistency and high-quality customer experiences across channels.

The role requires 2–4 years of cross-functional project experience, strong communication, and willingness to travel as project needs arise.

Qualifications

• Diploma or degree in branding, marketing, communications, business, project management or a related discipline; equivalent relevant experience may be considered.
• Preferably 2–4 years of experience managing and delivering brand, marketing, activation or other cross-functional projects, with evidence of personal ownership and follow-through.
• Strong initiative, planning, problem-solving and stakeholder-management skills; able to turn broad direction into clear actions and outcomes.
• Good understanding of brand standards and how they translate into customer-facing and organisational experiences.
• Confident written and verbal communication, presentation and project-tracking skills; comfortable using productivity and AI-assisted tools responsibly.
• Collaborative, resourceful, detail-conscious and willing to travel when project needs require.

Responsibilities

• Lead and deliver assigned AirBorneo brand initiatives, turning approved strategic directions into practical projects and measurable outcomes in close collaboration with the CX team.
• Strengthen AirBorneo's brand presence and consistency by working across teams and partners to bring approved brand experiences to life.
• Propose and develop brand project ideas aligned with agreed brand and CX priorities, supported by relevant research, insights and practical recommendations.
• Own assigned brand projects from initial brief to completion, defining objectives, scope, plans, deliverables, milestones and success measures.
• Drive cross-functional implementation by aligning the CX team, relevant departments, external partners and suppliers on responsibilities, decisions and next steps.
• Manage project progress, dependencies, timelines and approved resources; address delivery issues proactively and elevate material risks or changes early.
• Oversee brand execution and quality across assigned projects, checking that outputs and customer-facing experiences reflect approved standards and intended objectives.
• Brief and coordinate creative requirements with Brand & Creative colleagues, ensuring the necessary materials and production support are delivered for assigned projects.
• Monitor outcomes, provide clear progress updates and recommend improvements based on project results, feedback and lessons learned.

Skills

Stakeholder management

Planning

Problem-solving

Cross-functional collaboration

Communication

Presentation skills

Travel willingness

Team coordination

Education

Branding/Marketing/Communications/Business/PM degree or diploma

Tools

Productivity tools

AI-assisted tools

Job description

A. ACCOUNTABILITIES

• Lead and deliver assigned AirBorneo brand initiatives, turning approved strategic directions into practical projects and measurable outcomes in close collaboration with the Customer Experience (CX) team.
• Strengthen AirBorneo's brand presence and consistency by working across teams and partners to bring approved brand experiences to life.

B. RESPONSIBILITIES

• Propose and develop brand project ideas aligned with agreed brand and CX priorities, supported by relevant research, insights and practical recommendations.
• Own assigned brand projects from initial brief to completion, defining objectives, scope, plans, deliverables, milestones and success measures.
• Drive cross-functional implementation by aligning the CX team, relevant departments, external partners and suppliers on responsibilities, decisions and next steps.
• Manage project progress, dependencies, timelines and approved resources; address delivery issues proactively and elevate material risks or changes early.
• Oversee brand execution and quality across assigned projects, checking that outputs and customer-facing experiences reflect approved standards and intended objectives.
• Brief and coordinate creative requirements with Brand & Creative colleagues, ensuring the necessary materials and production support are delivered for assigned projects.
• Monitor outcomes, provide clear progress updates and recommend improvements based on project results, feedback and lessons learned.

C. ACCOUNTABILITIES

• Accountable for taking ownership of assigned brand projects and delivering agreed outputs to the required quality, schedule and approved scope.
• Accountable for effective stakeholder coordination, early identification of delivery risks and timely escalation of issues requiring management decisions.
• Accountable for the consistent application of approved brand direction in assigned work, and for accurate project updates and handovers.

D. AUTHORITY

• May lead day-to-day project coordination and implementation decisions within approved objectives, scope, timelines and delegated authority.
• May propose concepts, approaches, improvements and partner recommendations for consideration and approval.
• Strategic direction, major creative approvals, changes to agreed budgets or scope, and commercial commitments remain subject to the relevant management, Finance/Procurement and operational approval processes.

E. DELEGATION OF DUTIES

• During absence, the Manager, Brand & Creative may reassign urgent project follow-up to a designated team member with an appropriate handover.
• Creative production and routine tracking can be supported by the Brand Designer and Creative Services Executive according to their respective responsibilities.
• Approval and spending authority cannot be delegated without express authorisation.

F. MINIMUM QUALIFICATIONS

• Diploma or degree in branding, marketing, communications, business, project management or a related discipline; equivalent relevant experience may be considered.
• Preferably 2-4 years of experience managing and delivering brand, marketing, activation or other cross-functional projects, with evidence of personal ownership and follow-through.
• Strong initiative, planning, problem-solving and stakeholder-management skills; able to turn broad direction into clear actions and outcomes.
• Good understanding of brand standards and how they translate into customer-facing and organisational experiences.
• Confident written and verbal communication, presentation and project-tracking skills; comfortable using productivity and AI-assisted tools responsibly.
• Collaborative, resourceful, detail-conscious and willing to travel when project needs require.