Executive, Banquet Sales

Kuala Lumpur Golf & Country Club (KLGCC); Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Kuala Lumpur Golf & Country Club (KLGCC) is seeking a Senior Executive / Executive, Sales to drive growth for the KLGCC Convention Centre by promoting event spaces, developing key client relationships and coordinating with internal teams to deliver exceptional experiences.

You will lead sales strategies across corporate, social events, MICE, conferences and weddings; manage proposals, site visits, and negotiations while ensuring service standards and timely reporting to management.

Qualifications

• Bachelor's degree in a relevant field.','Professional certification in Sales/Event Management/CRM is a plus.
• 2–4 years of relevant sales experience, preferably in hospitality or event venues.

Responsibilities

• Develop and execute sales strategies to achieve revenue targets and KPIs.
• Identify and pursue new business across corporate, social events, MICE, conferences, weddings and other segments.
• Generate new leads and convert enquiries into confirmed business.
• Prepare proposals, quotations, contracts and sales documentation.
• Conduct sales presentations, site inspections and venue tours for prospective clients.
• Negotiate terms and packages within guidelines.
• Monitor sales performance and report to Management.
• Build and maintain relationships with corporate clients, agencies and partners.
• Understand client requirements and recommend suitable spaces, packages and services.
• Maintain proactive communication throughout the sales and event process.
• Ensure high levels of client satisfaction and opportunities for repeat business.
• Collaborate with Marketing on promotional campaigns and sales initiatives.
• Represent KLGCC at trade shows and industry events as required.
• Work with Banquet, Operations and other teams to ensure smooth event execution.
• Translate client requirements into actionable information for operations.
• Ensure event details and special requirements are clearly communicated.
• Monitor event execution to meet client expectations and standards.
• Address client concerns promptly and coordinate solutions.

Skills

Sales & Business Development

Client Acquisition

Client Relationship Management

Negotiation & Closing

Contract Management

Event Coordination

Revenue & Target Management

Communication & Presentation

Stakeholder Management

Education

Bachelor's Degree in Business Administration, Marketing, Hospitality Management, Event Management or a related field

Professional certification in Sales, Event Management, CRM or a related discipline would be an added advantage

Job description

The Senior Executive / Executive, Sales is responsible for driving sales growth and client acquisition for KLGCC Convention Centre by promoting event spaces, developing strong client relationships, and coordinating closely with internal teams to deliver exceptional event experiences and service standards.

Key Responsibilities

Sales & Business Development

• Develop and execute sales strategies to achieve assigned revenue targets and KPIs.
• Identify and pursue new business opportunities across corporate, social events, MICE, conferences, weddings and other event segments.
• Generate new leads and actively convert enquiries into confirmed business.
• Prepare accurate and timely proposals, quotations, contracts and other sales-related documentation.
• Conduct sales presentations, site inspections and venue tours for prospective clients.
• Negotiate commercial terms and packages within approved guidelines.
• Monitor sales performance against targets and provide regular updates to Management.

Client Relationship Management

• Build and maintain strong, long-term relationships with corporate clients, event organisers, agencies and business partners.
• Understand client requirements and recommend suitable event spaces, packages and services.
• Maintain proactive communication and follow-up throughout the sales and event process.
• Ensure high levels of client satisfaction and develop opportunities for repeat business.
• Conduct market research to identify industry trends, customer preferences and competitor activities.
• Identify new market segments and business opportunities for KLGCC Convention Centre.
• Collaborate with the Marketing team on promotional campaigns, packages and sales initiatives.
• Represent KLGCC Convention Centre at trade shows, networking sessions, sales activities and industry events when required.

Event Coordination & Operational Support

• Work closely with Banquet, Operations and other relevant teams to ensure smooth event execution.
• Translate confirmed client requirements into clear and actionable information for operational teams.
• Ensure event details, arrangements and special requirements are accurately communicated.
• Monitor event execution when required to ensure client expectations and KLGCC service standards are met.
• Address client concerns promptly and coordinate appropriate solutions with relevant departments.

Reporting & Compliance

• Maintain accurate records of sales activities, client interactions, bookings and business opportunities.
• Prepare timely sales reports, forecasts and updates for the HOD and Management.
• Ensure proposals, contracts and transactions comply with company policies, SOPs and internal approval requirements.
• Adhere to KLGCC and Sime Darby Property's governance, integrity, risk management and Code of Business Conduct requirements.

Cross-Functional Collaboration

• Work closely with Finance, Operations, Banquet, Marketing and other departments to ensure effective sales and event processes.
• Ensure client requirements and commercial arrangements are clearly communicated to relevant stakeholders.
• Support cross-department initiatives aimed at improving service delivery and overall client experience.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Hospitality Management, Event Management or a related field.
• Professional certification in Sales, Event Management, CRM or a related discipline would be an added advantage.

Professional Experience

• Minimum 2–4 years of relevant sales experience, preferably within hospitality, convention centres, hotels, event venues or event management.
• Proven experience in business development, client acquisition, sales negotiation and contract management.
• Experience managing corporate accounts, MICE, social events or event-related sales is preferred.
• Strong experience working cross-functionally with Operations, Finance, Banquet and Marketing teams.
• Exposure to premium hospitality, convention centres or event venues would be an advantage.
• Sales & Business Development
• Client Acquisition
• Client Relationship Management
• Negotiation & Closing
• Contract Management
• Event Coordination
• Revenue & Target Management
• Communication & Presentation
• Stakeholder Management

What We Are Looking For

We are looking for a results-driven sales professional who is confident in developing new business, building strong client relationships and converting opportunities into confirmed events. The ideal candidate should possess strong communication and negotiation skills, commercial awareness and the ability to work effectively with multiple operational teams in a fast-paced hospitality and events environment.