Event Marketing Specialist

ASUS; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading technology company in Kuala Lumpur is looking for an experienced Event Marketing Manager. This role involves managing events and programs to align with marketing strategies, monitoring event details, and ensuring successful execution of both virtual and on-ground events. The ideal candidate should have at least 3 years of experience in event management and a proactive approach to handling projects independently. Good command of English and Bahasa Malaysia required, and knowledge of Chinese is an advantage.

Qualifications

• At least 3 years of experience in event marketing with hands-on management.
• Proactive and agile attitude, able to work independently.

Responsibilities

• Manage all assigned events and programs in-house.
• Plan and implement overall event strategy.
• Monitor all aspects of event planning including budgets.
• Conduct post-event analysis and provide insights.

Skills

Event management

Problem-solving

Time management

Communication

Agility

Education

Degree/Diploma in Marketing/Event Management/Public Relations/Mass Communications

Job description

Responsibilities

• Report to Channel Marketing & Event Team Lead to manage all assigned events and programs in-house
• Build, plan and implement overall event strategy and manage the proposed strategy from end-to-end, including ROI and KPI measurements
• Brainstorm, plan and manage both virtual and on-ground/hybrid product launches, events, product seminars, trainings and roadshows.
• Monitor and manage all aspects of event planning, including meeting tight deadlines and budget requirements.
• Conduct detailed event briefing to agencies and internal teams.
• Align event objectives with overall marketing strategies and organizational goals to achieve optimal result.
• Identify new trends in related industries and optimize performance based on the insights obtained.
• Review the quality of suppliers/contractors to ensure efficiency and effectiveness.
• Resolve and troubleshoot issues/problems that emerge during event day proactively.
• Plan, prepare and obtain timely alignments from key stakeholders within internal and external organizations, including internal functional teams and departments as well as various vendors to ensure quality and timely production of all materials/items (printed materials, social media content, etc) required for the events.
• Conduct post-event report/analysis and present key learnings for future event optimization.
• Any other work-related tasks or projects as assigned.

Requirements

• Must possess a Degree/Diploma in Marketing / Event Management / Public Relations / Mass Communications / Business / Advertising or a recognized college education in a related discipline
• At least three (3) years of working experience in the event marketing field, mandatory to have hands-on experience in independently leading an event end-to-end.
• Possess strong interest in IT, gadgets, hardware, components and/or desktop solutions.
• Good command of English and Bahasa Malaysia, both spoken and written. Able to communicate in Chinese would be an added advantage.
• Display a proactive, positive and agile attitude; able to interact with various groups/levels of people and handle projects independently with excellent time management; possess good problem-solving and effective organization skills, with strong attention to details.