Enterprise Mid-Market Growth Leader

Maxis Broadband Sdn Bhd; Kuala Lumpur; On-site; MYR 150,000 - 210,000; Full time

Benefits offered by this job

Medical

Education support

Loans

Dental

Phone Bill Allowance

Mobile Phone Subsidy

Job summary

Maxis Broadband Sdn Bhd is seeking a Head of Mid-Market (Enterprise Business) to lead the segment strategy and GTM execution for Malaysia's mid-market portfolio. You will define target markets, customer profiles, and value propositions while collaborating with Sales, Marketing, Product, and Customer Success to drive growth and profitability.

The role requires strategic vision, strong leadership, and the ability to translate market insights into actionable plans, with accountability for

Responsibilities

• Develop and own the comprehensive strategy for the segment, aligning with overall company goals, for immediate and long term goals
• Define the target market, customer profile, value proposition, and competitive positioning for the segment
• Conduct market research, competitive analysis, and customer segmentation to identify opportunities and challenges
• Set clear objectives, KPIs, and targets for the segment's performance
• Inform, align, influence, and enable senior management and board members to make strategic decisions that drive growth within their segment
• Own or significantly contribute to the segment's P&L, driving revenue growth, managing costs, and improving profitability
• Develop and execute initiatives to acquire new customers and expand relationships with existing ones within the segment
• Forecast segment performance and report regularly to senior leadership
• Define and optimise the GTM strategy for the segment, including sales channels, marketing campaigns, pricing, and partnerships
• Collaborate closely with Sales, Marketing, Product, and Customer Success teams to ensure effective execution of the GTM plan
• Ensure sales teams are equipped with the necessary tools, training, and messaging for the segment
• Act as the internal expert and advocate for the segment
• Gather deep insights into segment-specific customer needs, pain points, buying behaviours, and industry trends
• Provide feedback to Product Management and Engineering teams to influence product roadmap and development based on segment requirements
• Lead, mentor, and develop a high-performing team dedicated to the segment
• Foster a collaborative, results-oriented, and customer-centric culture within the team
• Manage team performance, conduct reviews, and support professional development, including management of non-performers to drive favourable results
• Build strong relationships and collaborate effectively with leaders across Sales, Marketing, Product, Finance, Operations, Legal, and Customer Success to ensure alignment and support for segment initiatives
• Champion the needs of the segment across the organisation
• Track and analyse key performance indicators for the segment (e.g., revenue, customer acquisition cost, customer lifetime value, market share)
• Prepare and present regular reports on segment performance, insights, and strategic recommendations to executive leadership
• Ability to operate at both a strategic level (1000 feet) and an execution level (ground level)
• Strong sense of ownership

Job description

Maxis Broadband Sdn Bhd is seeking a Head of Mid-Market (Enterprise Business) to lead the segment strategy and GTM execution for Malaysia's mid-market portfolio. You will define target markets, customer profiles, and value propositions while collaborating with Sales, Marketing, Product, and Customer Success to drive growth and profitability.

The role requires strategic vision, strong leadership, and the ability to translate market insights into actionable plans, with accountability for