Education Community & Digital Marketing Specialist

Fairview International School; Kuala Lumpur; On-site; MYR 48,000 - 72,000; Full time

Job summary

Fairview International School seeks a Digital Marketing (Community) Expert to build and grow its online communities across social media and digital platforms. You will develop engaging community-focused content and manage conversations with parents, students, alumni, and the wider school community.

The role combines social media management, community engagement, content strategy, digital marketing, and audience development.

Qualifications

• Diploma or Bachelor’s degree in Digital Marketing, Marketing, Communications, Media, Public Relations, Business, or a related field.
• 2–3 years of experience in digital marketing, social media, community management, or a related role.
• Proven experience managing social media communities or digital audiences.
• Strong copywriting and storytelling ability; excellent written and verbal communication.

Responsibilities

• Manage and grow online communities across Facebook, Instagram, TikTok, LinkedIn, WhatsApp and other platforms.
• Develop and execute community-focused social content plans and calendars.
• Collaborate with campus teams to gather relevant content for campaigns.
• Develop campaigns highlighting student achievements, events, and campus culture.
• Monitor metrics and provide regular reports with insights to improve strategy.
• Escalate sensitive issues and maintain a professional, positive brand tone.

Skills

Community management

Social media strategy

Content marketing

Copywriting

Analytics

Stakeholder engagement

Team collaboration

Education

Bachelor’s or Diploma in Digital Marketing/Marketing/Communications/Media/PR/Business

Tools

Meta Business Suite

Meta Ads Manager

TikTok Business

LinkedIn

Google Analytics

Canva/Adobe Creative

Scheduling platforms

MS Office / Google Workspace

Dashboards

Job description

Fairview International School seeks a Digital Marketing (Community) Expert to build and grow its online communities across social media and digital platforms. You will develop engaging community-focused content and manage conversations with parents, students, alumni, and the wider school community.

The role combines social media management, community engagement, content strategy, digital marketing, and audience development.