E-Commerce Manager

Fine Today Malaysia; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Fine Today Malaysia is seeking an experienced E‑Commerce Manager to lead end‑to‑end online growth across marketplaces, D2C and other channels, driving GMV, revenue, conversion and profitability.

You will oversee marketplace operations (Shopee, Lazada, TikTok Shop), plan paid media and promotions, coordinate demand and inventory, analyze performance, and collaborate with Marketing, Sales, Finance, Supply Chain and IT to build a data‑driven e‑commerce engine in Malaysia.

Qualifications

• Bachelor's degree in e-commerce, digital marketing, business, marketing or related field.
• Minimum 5‑8 years of relevant e-commerce/digital commerce experience.
• At least 2‑3 years in a managerial or leadership capacity preferred.
• Strong hands‑on experience managing marketplaces such as Shopee, Lazada and TikTok Shop.
• Experience managing online sales targets and commercial budgets.
• Broad knowledge of end‑to‑end e‑commerce: marketplace operations, digital/performace marketing, analytics, pricing and promotions, inventory planning, CRM and customer journey.
• Relevant professional certifications in digital marketing/e‑commerce are advantageous.
• Experience in FMCG, Beauty, Personal Care, or Consumer Goods will be an advantage.

Responsibilities

• Develop and execute the overall e‑commerce strategy, sales plans and growth initiatives across marketplaces, D2C and other online channels.
• Own GMV, revenue, conversion, AOV and profitability targets across channels.
• Oversee end‑to‑end marketplace operations (Shopee, Lazada, TikTok Shop) including listings, pricing, promotions and content.
• Plan and optimize paid media, SEO/SEM, social, affiliate, influencer and retargeting campaigns.
• Coordinate demand forecasting, inventory allocation, stock availability, fulfilment and SLA performance.
• Analyse sales, traffic, campaign performance and profitability; manage budgets, ROI/ROAS and forecasts.
• Collaborate with Marketing, Sales, Finance, Supply Chain, IT and external partners to achieve e‑commerce objectives; develop the team.

Education

Bachelor's Degree in E‑Commerce, Digital Marketing, Business, Marketing, Commerce or related discipline

Job description

At Fine Today Malaysia, the E-Commerce Manager is responsible for the end-to-end management and growth of the company's e-commerce business, covering strategy, marketplace management, digital marketing, online merchandising, promotions, sales performance, content, customer experience, inventory coordination, analytic and commercial planning.

Key responsibilities

Develop and execute the overall e-commerce strategy, sales plans and growth initiatives across marketplaces, D2C and other online channels, with ownership of GMV, revenue, conversion, AOV and profitability targets.

Manage end-to-end marketplace operations including Shopee, Lazada, TikTok Shop and D2C; oversee product assortment, listings, pricing, promotions, content, visibility, product ranking, competitor activities and channel profitability.

Plan and optimize paid media, marketplace advertising, SEO/SEM, social media, affiliate, KOL/influencer and retargeting activities; lead e-commerce campaigns, promotions and new product launches to drive traffic, conversion and sales.

Coordinate demand forecasting, inventory allocation, stock availability, fulfilment, logistics and marketplace SLA performance, while enhancing the online customer journey, CRM, customer engagement, reviews, retention and repeat purchases.

Analyse sales, traffic, conversion, campaign performance, customer behaviour and profitability; manage e-commerce budgets, advertising spend and ROI/ROAS, while monitoring market trends and identifying new growth opportunities.

Collaborate with Marketing, Sales, Finance, Supply Chain, Warehouse, Customer Service, IT, Brand and external partners to achieve e-commerce objectives; lead, coach and develop the e-commerce team and drive a high-performance, data-driven culture.

About you

Bachelor's Degree in E-Commerce, Digital Marketing, Business, Marketing, Commerce or related discipline.

Minimum 5-8 years of relevant e-commerce / digital commerce experience.

At least 2-3 years in a managerial or leadership capacity preferred.

Strong hands-on experience managing marketplaces such as Shopee, Lazada and TikTok Shop.

Experience managing online sales targets and commercial budgets.

Strong end-to-end knowledge of e-commerce, including marketplace operations, digital and performance marketing, online merchandising, analytics, pricing and promotions, inventory planning, customer journey, CRM, SEO/SEM, paid media, marketplace advertising, data analysis, reporting and forecasting.

Relevant professional certifications in digital marketing / e-commerce will be an advantage.

Experience in FMCG, Beauty, Personal Care, Consumer Goods or related industries will be an advantage.