E-commerce Digital Marketing Specialist

Tec-Do; Kuala Lumpur; Vor Ort; MYR 67.000 - 112.000; Vollzeit

Zusammenfassung

LiveLab, under Tec-Do 2.0, is a global e-commerce service provider specializing in livestream operations, advertising management, creative content, and store operations. We are seeking a Marketing Specialist to own paid traffic delivery for our e-commerce operations in Southeast Asia, focusing on ROI and GMV growth.

The ideal candidate will have 2+ years of paid traffic experience in e-commerce (TikTok/Shopee), fluency in English and Chinese, strong data analysis skills, and the ability to

Qualifikationen

• Bachelor’s degree in Marketing or related field.
• 2+ years paid traffic experience in e-commerce.
• Proficiency in English and Chinese.
• Familiar with feed ad logic and e-commerce funnels; spend and ROI optimization.
• Strong data analysis and data-driven decision making.
• Audience profiling and targeting optimization.
• Ability to thrive in a fast-paced environment.

Aufgaben

• Manage paid traffic delivery and optimization for e-commerce, owning ROI and GMV results.
• Analyze target user profiles and develop precise targeting strategies.
• Set up and manage ad accounts (campaign structuring, bidding, budget control, creative testing and optimization, real-time data monitoring, dynamic strategies).
• Continuously track core metrics and propose optimization plans.
• Deliver daily/weekly performance review reports.

Kenntnisse

Paid traffic management

Data analysis

Audience targeting

English & Chinese proficiency

Ausbildung

Bachelor’s degree in Marketing

Jobbeschreibung

LiveLab, under Tec-Do 2.0, is a one-stop global e-commerce service provider dedicated to empowering brands worldwide. With offices in 9 countries - including China, the United States, Malaysia, Indonesia, Thailand, Vietnam, Japan, Mexico, and Brazil - LiveLab has successfully served over 80,000 global clients. Our core services cover livestream operations, advertising management, creative content, and store operations, delivering integrated digital commerce solutions. We are proud partners of leading brands such as L’Oréal Group, HEBE Group, O.TWO.O, Skechers, Vevor, Gmeelan, Huawei, Adidas, Garnier and more.

Requirement:

• Bachelor’s degree in Marketing or related fields.
• At least 2+ years of experience in of paid traffic experience, preferably in e-commerce (Tiktok/Shopee).
• Full professional proficiency in English and Chinese.
• Familiar with feed ad logic and e-commerce conversion funnels, with hands-on experience in spend and ROI optimization.
• Strong data analysis skills, data-sensitive, and able to drive decisions through data.
• Capable of user profile analysis and audience targeting/strategy optimization.
• Resilient under pressure, highly executable, and able to thrive in a fast-paced environment.

Job Scope:

• Manage paid traffic delivery and optimization for e-commerce operations, taking full ownership of overall ROI and GMV results.
• Analyze target user profiles (age, gender, interests, spending power, etc.) based on product and market insights, and develop precise targeting strategies.
• Independently set up and manage ad accounts (Campaign structuring, bidding, budget control, creative testing and optimization, real-time data monitoring and dynamic strategy adjustments)
• Continuously track core metrics (impressions, clicks, conversions, CPC, ROI, etc.), quickly identify issues, and propose optimization plans.
• Deliver performance review reports (daily/weekly), summarizing delivery models and optimization strategies.
• Collaborate with content, live-streaming, and operations teams to provide creative direction, user insights and adjust traffic allocation based on business rhythms