E-commerce Brand Marketing Manager

Suntory Holdings Limited; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading beverage company in Malaysia is seeking an experienced Ecommerce Brand Marketing Manager to oversee digital brand presence across ecommerce platforms. This role demands a strong understanding of digital marketing, experience with Shopee and Lazada, and the ability to develop engaging content strategies. The ideal candidate will thrive in a fast-paced environment and have a passion for driving brand growth through innovative marketing initiatives.

Benefits

16% Employer EPF contribution

Medical and insurance coverage

Optical and dental coverage

Qualifications

• Strong analytical skills are necessary to examine ecommerce KPIs and drive decisions.
• Experience with managing marketing budgets and vendor relationships is required.
• Ability to create engaging content strategies is essential.

Responsibilities

• Manage daily operations of Shopee and Lazada stores.
• Develop content strategies that reflect brand identity.
• Execute seasonal campaigns and promotions effectively.
• Analyze KPIs to improve return on investment.
• Collaborate with cross-functional teams to align strategies.

Skills

8+ years of experience in digital marketing or ecommerce

Strong knowledge of TikTok commerce

Proven success managing Shopee/Lazada stores

Analytical mindset with proficiency in ecommerce KPIs

Creative thinker with project management skills

Education

Bachelor’s degree in Marketing, Business, E-commerce, or related field

Job description

Overview

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena, Lucozade Sport, BRAND'T Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature. At Suntory Malaysia, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health, wellness, and enriching lives. With a legacy deeply rooted in innovation and natural science, we deliver high-quality health enrichment and functional beverages tailored to the needs of Malaysian consumers. Guided by our mission to “Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well-being — from the inside out. We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust.

• Ribena – the beloved blackcurrant drink rich in Vitamin C.
• BRAND’S – a trusted name in health supplements, including the renowned BRAND’S Essence of Chicken.
• C.C. Lemon – a refreshing lemon-flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.

About your role

As the Ecommerce Brand Marketing Manager, you will be the driving force behind our digital brand presence across South Cluster markets (Malaysia & Singapore). You’ll lead the strategy and execution of our ecommerce marketing initiatives across platforms like Shopee, Lazada, TikTok Shop, and emerging DTC channels. This role bridges brand storytelling with ecommerce performance, ensuring our campaigns are both compelling and conversion-driven.

Role Type: Individual Contributor
Reporting Line Manager: Head of Marketing, South Cluster

Compensation and Benefits

• 16% Employer EPF contribution
• Medical and insurance coverage (including direct dependents)
• Optical and dental coverage

What Youll Do

• Ecommerce Channel Management: Oversee daily operations of Shopee and Lazada official stores, including campaign planning, store health optimization, and platform negotiations.
• Brand & Content Marketing: Develop engaging content strategies (videos, UGC, livestreams) that reflect brand identity and drive ecommerce engagement.
• Campaign Execution: Plan and execute mega sales, seasonal campaigns, and BAU promotions in collaboration with internal and external stakeholders.
• New Channel Expansion: Spearhead the launch and growth of TikTok Shop, DTC sites, and other emerging platforms, integrating social commerce strategies.
• Performance Optimization: Analyze ecommerce KPIs (traffic, conversion, ROAS, basket size) and generate actionable insights to improve ROI.
• Budget & Vendor Management: Manage marketing budgets, POs, invoices, and agency relationships to ensure efficient execution and spend evaluation.
• Cross-Functional Collaboration: Work closely with brand, sales, finance, and regional teams to align strategies and share market insights.

#LI-AL1

What\u2019s in it for you

• Opportunity to lead digital transformation in a fast-growing FMCG brand.
• Exposure to cutting-edge ecommerce platforms and social commerce innovations.
• Collaborate with dynamic teams across marketing, sales, and digital functions.
• Make a tangible impact on brand growth, market share, and consumer engagement.
• Be part of a purpose-driven organization that values creativity, agility, and collaboration.

What You need to be successful

• Bachelor’s degree in Marketing, Business, E-commerce, or related field.
• 8+ years of experience in digital marketing or ecommerce, preferably in FMCG.
• Proven success managing Shopee/Lazada stores and executing high-impact campaigns.
• Strong knowledge of TikTok commerce, influencer marketing, and livestreaming.
• Analytical mindset with proficiency in ecommerce KPIs and marketing tools.
• Creative thinker with strong project management and cross-functional collaboration skills.
• Agile, proactive, and able to thrive in a fast-paced digital environment

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.